NCTJ survey on multimedia training still open for comments

A quick heads-up that the NCTJ online survey is still open, which first launched in September. The idea is to get feedback to help re-shape journalism training and qualifications provision.

It takes about ten minutes to do, and will close on Wednesday October 8. The big question behind it all: how can training can meet the needs of employers in the multimedia world?

Editors can give their views here: www.qualasys.com/nctj_survey_2008_industry.htm
Heads of journalism running accredited courses can give their feedback here: www.qualasys.com/nctj_survey_2008_providers.htm

The report will be published in November and discussed at the Society of Editors’ 2008 conference in Bristol 9-11 November, and the NCTJ conference for heads of journalism in Salford 4/5 December.

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Liverpool Daily Post surveys online readers for GP investigation

The Liverpool Daily Post is using an online survey to quiz readers about their experiences of getting a doctors appointment in the city.

The responses will be used as part of an investigation by the paper into GP services on Merseyside.

The nine-question survey, which has been created using online poll site SurveyMonkey, asks readers to give their location or postcode so information can be compared geographically.

(Thanks to the JP Digital Digest for flagging this up)

The paper has used the survey format to inform regular features in its ‘Make The News’ section and is currently running polls on GSCE and A-Level exams and the local property market.

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Online news as trustworthy as print for majority of readers, survey claims

Online news platforms are just as trustworthy as their magazine and newspaper editions for the majority of readers, according to a ONLINE survey (Might this a bit of ‘well, obviously’ research?).

Research from the UK’s Association of Online Publishers (AOP) found that 81 per cent of newspaper readers and 74 per cent of magazine readers responding to the survey considered online editions equally trustworthy as the printed version.

The association’s dual consumption survey asked 26,926 respondents across 37 AOP member websites about their usage and attitudes of the sites and their offline equivalents.

All dandy? Well what other results would you expect if you conduct an online survey? Aren’t you more likely to get a response that is receptive to net editions if you ask people using the net – and even using those editions?

Anywho – 72 per cent of newspaper respondents and 66 per cent of magazine respondents considered the website and its offline equivalent to be equally reliable.

Sixty per cent of both newspaper and magazine respondents agreed that the website enabled them to find things faster than using the offline equivalent.

The survey also suggested that individual news and magazine brands were more important than the platforms on which they were delivered, as 60 per cent of respondents did not want to choose between the two as webs and print editions fulfilled different and distinct consumption needs.

preferred-medium

website-or-offline-more-trustworthy

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