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	<title>Journalism.co.uk Editors&#039; Blog &#187; online readers</title>
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	<description>Online journalism news</description>
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		<title>Tip of the day from Journalism.co.uk &#8211; draw your web readers in quickly in the intro</title>
		<link>http://blogs.journalism.co.uk/editors/2008/10/30/tip-of-the-day-from-journalismcouk-126/</link>
		<comments>http://blogs.journalism.co.uk/editors/2008/10/30/tip-of-the-day-from-journalismcouk-126/#comments</comments>
		<pubDate>Thu, 30 Oct 2008 08:52:36 +0000</pubDate>
		<dc:creator>Laura Oliver</dc:creator>
				<category><![CDATA[Editors' pick]]></category>
		<category><![CDATA[Top tips for journalists]]></category>
		<category><![CDATA[Christian Dunn]]></category>
		<category><![CDATA[NWN Media]]></category>
		<category><![CDATA[online readers]]></category>
		<category><![CDATA[write for the web]]></category>

		<guid isPermaLink="false">tag:www.journalism.co.uk://49ee0fda59dc5e347b87eebf0f6cc32e</guid>
		<description><![CDATA[Writing for the web: Don't be afraid to ruin your story in the opening par, says Christian Dunn, digital editor of NWN Media, and author of <a href="http://www.journalism.co.uk/7/articles/532549.php">'How to: write for the web'</a>. Research shows online readers tend to skim articles, so draw them in quickly. Tipster: <a href="http://www.journalism.co.uk/36/42/#Laura">Laura Oliver</a>.<br /><br />
<a href="http://www.journalism.co.uk/cgi-bin/webdata_pro.pl?_cgifunction=Instant+Member4">To submit a tip to Journalism.co.uk, use this link</a> - we will pay a fiver for the best ones published.]]></description>
			<content:encoded><![CDATA[Writing for the web: Don't be afraid to ruin your story in the opening par, says Christian Dunn, digital editor of NWN Media, and author of <a href="http://www.journalism.co.uk/7/articles/532549.php">'How to: write for the web'</a>. Research shows online readers tend to skim articles, so draw them in quickly. Tipster: <a href="http://www.journalism.co.uk/36/42/#Laura">Laura Oliver</a>.

<a href="http://www.journalism.co.uk/cgi-bin/webdata_pro.pl?_cgifunction=Instant+Member4">To submit a tip to Journalism.co.uk, use this link</a> - we will pay a fiver for the best ones published.]]></content:encoded>
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		<title>How did the national newspaper online sites report the August ABCes?</title>
		<link>http://blogs.journalism.co.uk/editors/2008/09/29/how-did-the-national-newspaper-online-sites-report-the-august-abces/</link>
		<comments>http://blogs.journalism.co.uk/editors/2008/09/29/how-did-the-national-newspaper-online-sites-report-the-august-abces/#comments</comments>
		<pubDate>Mon, 29 Sep 2008 16:24:08 +0000</pubDate>
		<dc:creator>Judith Townend</dc:creator>
				<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[Online Journalism]]></category>
		<category><![CDATA[abce]]></category>
		<category><![CDATA[abces]]></category>
		<category><![CDATA[Beijing]]></category>
		<category><![CDATA[FT.com]]></category>
		<category><![CDATA[Independent.co.uk]]></category>
		<category><![CDATA[online newspaper]]></category>
		<category><![CDATA[online readers]]></category>
		<category><![CDATA[online space]]></category>
		<category><![CDATA[Telegraph.co.uk]]></category>
		<category><![CDATA[The Guardian]]></category>
		<category><![CDATA[Times Online]]></category>

		<guid isPermaLink="false">http://blogs.journalism.co.uk/editors/?p=3222</guid>
		<description><![CDATA[
This post has backfired a little: the original idea was to look at how the national broadsheets reported the ABCes because it&#8217;s always interesting when a publication or website has to report on itself – on its good or bad performance.
Here&#8217;s how the Guardian did it today:
That obsession [Team GB] most obviously helped the Guardian, [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fblogs.journalism.co.uk%2Feditors%2F2008%2F09%2F29%2Fhow-did-the-national-newspaper-online-sites-report-the-august-abces%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fblogs.journalism.co.uk%2Feditors%2F2008%2F09%2F29%2Fhow-did-the-national-newspaper-online-sites-report-the-august-abces%2F" height="61" width="51" /></a></div>
<p>This post has backfired a little: the original idea was to look at how the national broadsheets reported the ABCes because it&#8217;s always interesting when a publication or website has to report on itself – on its good or bad performance.</p>
<p>Here&#8217;s how <a href="http://www.guardian.co.uk/media/2008/sep/29/abcs.digital.media" target="_blank">the Guardian did it today</a>:</p>
<blockquote><p>That obsession [Team GB] most obviously helped the Guardian, which took advantage of the Beijing effect. That meant that guardian.co.uk remained the UK&#8217;s biggest online newspaper for August, attracting 23.11 million global unique users last month, a 46% increase from August 2007 and up 12% on July this year. The Guardian added 2.5 million unique users last month and still has the largest number of UK-based online readers: 8.77 million or 38% of its total audience.</p>
</blockquote>
<p>And on the day itself <a href="http://www.guardian.co.uk/media/2008/sep/25/abcs.digitalmedia" target="_blank">like this</a>.</p>
<p>And Telegraph.co.uk?</p>
<p>It looks like they didn&#8217;t.</p>
<p>Times Online?</p>
<p>It appears not.</p>
<p>Independent.co.uk?</p>
<p>Nope.</p>
<p>FT.com</p>
<p>No.</p>
<p>Please correct us if we&#8217;re wrong.</p>
<p>Looks like there was only one national newspaper who gave the August stats so much online space. But you could read about the ABCes at <a href="http://www.brandrepublic.com/Discipline/Digital/News/849139/Leading-news-sites-hoover-overseas-users-August-ABCes/" target="_blank">Brand Republic</a>, <a href="http://www.pressgazette.co.uk/story.asp?sectioncode=1&amp;storycode=42111&amp;c=1" target="_blank">Press Gazette</a>, <a href="http://www.nma.co.uk/Articles/39779/Online+newspapers+see+jump+in+traffic+for+August.html" target="_blank">NMA</a> and here at <a href="http://www.journalism.co.uk/2/articles/532408.php" target="_blank">Journalism.co.uk</a>. Or <a href="http://www.abce.org.uk/cgi-bin/gen5?runprog=abce/abce&amp;noc=y" target="_blank">find the data for yourself</a> here.</p>
<p><strong>Similar Posts:</strong>
<ul class="similar-posts">
<li><a href="http://blogs.journalism.co.uk/editors/2008/05/14/media-guardian-15m-uk-users-visted-newspaper-claims-comscore/" rel="bookmark" title="May 14, 2008">Media Guardian: 15m UK users visted newspaper, claims ComScore</a></li>
<li><a href="http://blogs.journalism.co.uk/editors/2009/10/26/how-the-guardian-and-telegraph-overtook-the-mail-in-latest-abce-traffic-report/" rel="bookmark" title="October 26, 2009">How the Guardian and Telegraph overtook the Mail in latest ABCe traffic report</a></li>
<li><a href="http://blogs.journalism.co.uk/editors/2009/08/28/twitter-tops-bbc-for-monthly-traffic-while-bbc-online-click-throughs-exceed-10m/" rel="bookmark" title="August 28, 2009">Twitter tops BBC for monthly traffic, while BBC Online click-throughs exceed 10m</a></li>
<li><a href="http://blogs.journalism.co.uk/editors/2008/03/10/weltde-posts-record-traffic-for-february/" rel="bookmark" title="March 10, 2008">Welt.de posts record traffic for February</a></li>
<li><a href="http://blogs.journalism.co.uk/editors/2009/07/30/malcolm-coles-how-us-traffic-is-vital-for-uk-newspaper-sites/" rel="bookmark" title="July 30, 2009">Malcolm Coles: How US traffic is vital for UK newspaper sites</a></li>
</ul>
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		<title>Aftonbladet to offer readers social network style profiles</title>
		<link>http://blogs.journalism.co.uk/editors/2008/01/28/aftonbladet-to-offer-readers-social-network-style-profiles/</link>
		<comments>http://blogs.journalism.co.uk/editors/2008/01/28/aftonbladet-to-offer-readers-social-network-style-profiles/#comments</comments>
		<pubDate>Mon, 28 Jan 2008 17:42:42 +0000</pubDate>
		<dc:creator>Laura Oliver</dc:creator>
				<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[Aftonbladet]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[online readers]]></category>

		<guid isPermaLink="false">http://blogs.journalism.co.uk/editors/2008/01/28/aftonbladet-to-offer-readers-social-network-style-profiles/</guid>
		<description><![CDATA[
Swedish newspaper Aftonbladet is to launch a &#8216;Facebook-like&#8217; community for its online readers, the Media Culpa blog reports.
According to the site, readers will be given user profile pages on which they can leave comments about articles &#8211; a feature not currently available on the main site
It is hoped that the service, which has been delayed [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fblogs.journalism.co.uk%2Feditors%2F2008%2F01%2F28%2Faftonbladet-to-offer-readers-social-network-style-profiles%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fblogs.journalism.co.uk%2Feditors%2F2008%2F01%2F28%2Faftonbladet-to-offer-readers-social-network-style-profiles%2F" height="61" width="51" /></a></div>
<p>Swedish newspaper <a href="http://www.aftonbladet.se">Aftonbladet</a> is to launch a &#8216;<a href="http://www.facebook.com">Facebook</a>-like&#8217; community for its online readers, <a href="http://www.kullin.net/2008/01/aftonbladet-to-launch-facebook-like.html">the Media Culpa blog reports</a>.</p>
<p>According to the site, readers will be given user profile pages on which they can leave comments about articles &#8211; a feature not currently available on the main site</p>
<p>It is hoped that the service, which has been delayed by security issues, will be launched in two months.</p>
<p><strong>Similar Posts:</strong>
<ul class="similar-posts">
<li><a href="http://blogs.journalism.co.uk/editors/2008/05/07/ppa-magazines-2008-community-stats-for-telegraphcouk/" rel="bookmark" title="May 7, 2008">PPA Magazines 2008: Community stats for Telegraph.co.uk</a></li>
<li><a href="http://blogs.journalism.co.uk/editors/2008/05/09/aftonbladet-rolls-out-social-network-for-readers/" rel="bookmark" title="May 9, 2008">Aftonbladet rolls out social network for readers</a></li>
<li><a href="http://blogs.journalism.co.uk/editors/2008/05/07/rbis-flight-global-adds-video-content/" rel="bookmark" title="May 7, 2008">RBI&#8217;s Flight Global adds video content</a></li>
<li><a href="http://blogs.journalism.co.uk/editors/2008/01/31/getlippy-tv-latest-online-video-service-from-hearst-digital/" rel="bookmark" title="January 31, 2008">Getlippy TV- latest online video service from Hearst Digital</a></li>
<li><a href="http://blogs.journalism.co.uk/editors/2009/08/05/the-independents-new-iphone-news-app/" rel="bookmark" title="August 5, 2009">The Independent&#8217;s new iPhone news app</a></li>
</ul>
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		<title>NYT: The Atlantic to drop firewall</title>
		<link>http://blogs.journalism.co.uk/editors/2008/01/21/nyt-the-atlantic-to-drop-firewall-2/</link>
		<comments>http://blogs.journalism.co.uk/editors/2008/01/21/nyt-the-atlantic-to-drop-firewall-2/#comments</comments>
		<pubDate>Sun, 20 Jan 2008 23:58:52 +0000</pubDate>
		<dc:creator>Oliver Luft</dc:creator>
				<category><![CDATA[Editors' pick]]></category>
		<category><![CDATA[firewall]]></category>
		<category><![CDATA[online readers]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[USA]]></category>

		<guid isPermaLink="false">http://blogs.journalism.co.uk/editors/2008/01/21/nyt-the-atlantic-to-drop-firewall-2/</guid>
		<description><![CDATA[
The venerable end of the magazine market has on-the-whole been pretty slow to adapt to the web &#8211; but things are moving now.
According to the NYTimes, online readers will on Tuesday get free and open access to TheAtlantic.com as it abolishes the firewall that gives only subscribers to the printed edition access to it premium [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fblogs.journalism.co.uk%2Feditors%2F2008%2F01%2F21%2Fnyt-the-atlantic-to-drop-firewall-2%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fblogs.journalism.co.uk%2Feditors%2F2008%2F01%2F21%2Fnyt-the-atlantic-to-drop-firewall-2%2F" height="61" width="51" /></a></div>
<p>The venerable end of the magazine market has on-the-whole been pretty slow to adapt to the web &#8211; but things are moving now.</p>
<p>According to the NYTimes, online readers will on Tuesday get free and open access to TheAtlantic.com as it abolishes the firewall that gives only subscribers to the printed edition access to it premium articles online.</p>
<p>It will make its archive accessible too.</p>
<p><strong>Similar Posts:</strong>
<ul class="similar-posts">
<li><a href="http://blogs.journalism.co.uk/editors/2008/01/11/die-zeit-newspaper-opens-free-archive-of-250000-articles/" rel="bookmark" title="January 11, 2008">Die Zeit newspaper opens free archive of 250,000 articles</a></li>
<li><a href="http://blogs.journalism.co.uk/editors/2008/09/16/paidcontentuk-times-to-charge-for-online-archive/" rel="bookmark" title="September 16, 2008">paidContent:UK: Times to charge for online archive</a></li>
<li><a href="http://blogs.journalism.co.uk/editors/2008/05/28/new-york-times-offers-70-year-digital-archive/" rel="bookmark" title="May 28, 2008">New York Times offers 70-year digital archive</a></li>
<li><a href="http://blogs.journalism.co.uk/editors/2008/06/13/times-opens-up-200-year-digital-archive/" rel="bookmark" title="June 13, 2008">Times opens up 200-year digital archive</a></li>
<li><a href="http://blogs.journalism.co.uk/editors/2009/06/18/prweb-british-library-launches-online-newspaper-archive/" rel="bookmark" title="June 18, 2009">PRWeb: British Library launches online newspaper archive</a></li>
</ul>
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