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Tip of the day from Journalism.co.uk - draw your web readers in quickly in the intro

October 30th, 2008 | No Comments | Posted by Laura Oliver in Editors' pick, Top tips for journalists
Writing for the web: Don't be afraid to ruin your story in the opening par, says Christian Dunn, digital editor of NWN Media, and author of 'How to: write for the web'. Research shows online readers tend to skim articles, so draw them in quickly. Tipster: Laura Oliver. To submit a tip to Journalism.co.uk, use this link - we will pay a fiver for the best ones published. Full story...

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How did the national newspaper online sites report the August ABCes?

September 29th, 2008 | No Comments | Posted by Judith Townend in Newspapers, Online Journalism

This post has backfired a little: the original idea was to look at how the national broadsheets reported the ABCes because it’s always interesting when a publication or website has to report on itself – on its good or bad performance.

Here’s how the Guardian did it today:

That obsession [Team GB] most obviously helped the Guardian, which took advantage of the Beijing effect. That meant that guardian.co.uk remained the UK’s biggest online newspaper for August, attracting 23.11 million global unique users last month, a 46% increase from August 2007 and up 12% on July this year. The Guardian added 2.5 million unique users last month and still has the largest number of UK-based online readers: 8.77 million or 38% of its total audience.

And on the day itself like this.

And Telegraph.co.uk?

It looks like they didn’t.

Times Online?

It appears not.

Independent.co.uk?

Nope.

FT.com

No.

Please correct us if we’re wrong.

Looks like there was only one national newspaper who gave the August stats so much online space. But you could read about the ABCes at Brand Republic, Press Gazette, NMA and here at Journalism.co.uk. Or find the data for yourself here.

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Aftonbladet to offer readers social network style profiles

January 28th, 2008 | No Comments | Posted by Laura Oliver in Newspapers

Swedish newspaper Aftonbladet is to launch a ‘Facebook-like’ community for its online readers, the Media Culpa blog reports.

According to the site, readers will be given user profile pages on which they can leave comments about articles - a feature not currently available on the main site

It is hoped that the service, which has been delayed by security issues, will be launched in two months.

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NYT: The Atlantic to drop firewall

January 21st, 2008 | No Comments | Posted by Oliver Luft in Editors' pick

The venerable end of the magazine market has on-the-whole been pretty slow to adapt to the web - but things are moving now.

According to the NYTimes, online readers will on Tuesday get free and open access to TheAtlantic.com as it abolishes the firewall that gives only subscribers to the printed edition access to it premium articles online.

It will make its archive accessible too.

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