Survey showing that ‘trust in the UK’s national media is on the up’ actually shows nothing

Do you trust the telephone more than the internet, might have been a more valid question than that asked by media company Metrica’s UKPulse survey this week, when it questioned respondents on what they thought were the most trustworthy forms of media.

According to their press release (to which there is no link on the Metrica site), the study asked 13,000 UK adults whether they trusted the internet more than newspapers.

So far so good – it’s an important question. But in the company’s analysis of the results, it compared the internet with news sites.

“The internet in general has gained four percentage points, with 34% of UK adults now saying they trust its content. News sites as a specific online media type though do fair [sic] a lot better with 54% - more than national newspapers!”

That’s like comparing the percentage of people who trust the printed pages of books, with the percentage of people who trust Bill Bryson. It’s simply not a useful comparison.

The internet is the publishing medium, and is not comparable to TV channels or newspapers, which are editorially directed. The internet is the technology by which material is reproduced (in some cases the same material as that appearing in newspapers). When people said they trusted television they weren’t talking about their television sets, rather the channels they watch.

By and large, news site content is the same as the content of newspapers, so it seems bizarre that people trust online news sites more. What is even more baffling, is that blogs fared worse than news sites for gaining people’s trust. But, these very news sites have blogs.

I need persuading that any kind of fruitful analysis can be gleaned from this rather badly thought out study. When someone comes up with relevant and comparable categories then this type of study would be extremely revealing.

For example, do people trust a well-known newspaper journalist’s blog more than an unknown blogger’s?

Furthermore, as Adrian Monck points out in the comments on Roy Greenslade’s blog:

“The problem with trust polling is that it says nothing about the reliability of the media, whilst giving the appearance of providing an answer…”

Greenslade himself asks us about the significance of the increase in trust in UK media, but I think the real question to be asked here is how to profitably analyse people’s trust in different types of online media.

Does anyone know of any good studies conducted on people’s trust in new media? Or how best to measure the media’s reliability?

Tags: Adrian Monck, Bill Bryson, online media, printing presses, Roy Greenslade, United Kingdom

PPA Magazines 2008: BBC must collaborate with digital media, says Yentob

The BBC must continue to collaborate with digital media and the magazine industry, Alan Yentob, BBC creative director, has told delegates at the PPA’s annual conference.

Yentob said the corporation would be ’stunted’ if it did not look for partnerships with other online media and services.

“The way forward for us is a collaborative one, because the public don’t want to be told ‘no entry here, we won’t tell you what websites are also interesting’,” said Yentob.

“If you are going to create a unique resource you need to post it up in all directions.

Yentob said similar partnerships to the corporation’s collaboration with YouTube would be considered in the future.

“The BBC isn’t afraid of collaboration and we want to be able to give away content while at same time being able to control it.”

Tags: Alan Yentob, BBC, digital media, online media, YouTube

Innovations in Journalism - a plug in to ease sorting through web images and video from PicLens

We give developers the opportunity to tell us journalists why we should sit up and pay attention to the sites and devices they are working on. Today, it’s searching easily though web images and video with PicLens.

1) Who are you and what’s it all about?
Hi, I’m Alec Jeong from Cooliris.

We’ve developed PicLens, a plug-in that transforms your browser into a 3D environment where you can search, drag, and zoom around thousands of images and videos across the web.

PicLens makes your online media come to life in a full-screen, cinematic presentation that goes beyond the confines of the traditional browser.

2) Why would this be useful to a journalist?
Journalist regularly search for photos and videos on the web, tediously clicking in and out of web pages and image search engines to find the perfect image or video.

PicLens changes all that, by allowing you to search and view 100s or even 1000s of online photos and videos in an instant.

Need to see the photo in detail? Just click a toggle button and the photo or video will go full screen. Jump to the corresponding page of the image or video? No problem.

3) Is this it, or is there more to come?
There is much more, much more to come. In the coming months, we will be adding features that will completely transform the way you use online media.

4) Why are you doing this?
We asked ourselves the question: What would the web be like if, rather than having to browse click by click, we were able find and share information quickly and directly through a single, rich media navigation layer that frees you from the confines of the traditional browser window and web pages?

We believe that you would discover that the web is richer than you’ve believed before, and that the added spatiality would enable you get much more from the rich online media and from your social connections.

5) What does it cost to use it?
PicLens is free to use and available for Firefox, Internet Explorer and Safari.

The “3D Wall” interface is available now for Firefox and IE and is coming to Safari soon.

6) How will you make it pay?
Our goal has always been to focus on providing the ultimate user experience. With several million downloads of our product in just the past few months, we are on a fast trajectory to bring in the next generation online media experience.

Tags: image search engines, Internet Explorer, media navigation layer, online media, online photos, web images

Social Media Journalist: “Facebook is overrated. The novelty is wearing off and people are getting bored” Matthew Buckland

Journalism.co.uk talks to reporters across the globe working at the collision of journalism and social media about how they see it changing their industry. This week, Matthew Buckland from Mail & Guardian, South Africa.

1) Who are you and what do you do?
I am Matthew Buckland, the GM of Mail & Guardian Online.

As head of the online division I am responsible for the overall online and mobile strategy, with an overview of editorial, production, technical and online sales.

I am also involved quite heavily in our social media strategies and sites.

2) Which web or mobile-based social media tools do you use on a daily basis and why?
I use Twitter, both web and mobile. I blog on my own blog about online media, web 2.0 and technology, thoughtleader.co.za and sometimes on Poynter’s new media titbits.

I use Mybloglog on my blog quite a bit. I use Facebook web and mobile… but less and less these days. At the end of last year I began using Slideshare to share my presentations and see others. I Digg every now and again, and use a local version, Muti.co.za.

I also keep half an eyeball on Linkedin - but don’t really do it justice. I am an occasional Del.ici.ous user. I use both Flickr and Picasa as online photo albums/photo sharing.

For video sharing I use Youtube, obviously. I’m also a wikipediaholic.

I used SecondLife for about a week, but realised it would be best for my health to shut it down and never look at it again
Generally I find these social media tools are a good way of networking, sharing ideas and content, and building relationships with people. They also waste a lot of time and create noise in my life.

3) Of the thousands of social media tools available could you single one out as having the most potential for news either as a publishing or newsgathering tool?
I think of all the hyped up social media tools we’ve seen, blogging has shown that it is more than just a fad, but here to stay.

We’ve seen how mainstream online publishers have embraced blogs both as new publishing formats and newsgathering tool with considerable success.

4) And the most overrated in your opinion?
I’m beginning to think Facebook is overrated. The novelty is wearing off and people are getting bored, very quickly.

Tags: Delaware, Mail & Guardian, Matthew Buckland Journalism.co.uk, media titbits, mobile-based social media tools, online division, online media, online photo albums/photo sharing, online publishers, online sales, overall online and mobile strategy, social media, social media strategies, social media tools, South Africa, YouTube

Somalian press gets web presence

A website dedicated to coverage of Somali print and online media has launched.

Somali Press Review claims to be the first website to highlight the work of the Somali press, both online and print media.

The London-based website features reviews of Somali news, opinions from selected Somali websites, a summary of some Somali language commentators and feeds from agencies and global new publications featuring Somalia.

Tags: London, online media, print media, Somalia, web presence

Lords review of media is in danger of achieving nothing

While yesterday’s meeting of the House of Lords Communications Committee was less of a nostalgia trip than last week’s session, it seems uncertain what value the evidence given can be to the Lords’ review of media ownership.

First up was Sir Christopher Meyer, chairman of the Press Complaints Commission (PCC). Having asked Meyer to explain what the PCC does - and test this out with a few case studies - the moment was ripe for some questions on how the PCC is coping with regulating newspapers online and their video content.

Unfortunately, no such probing was done - as with previous sessions of the committee, the internet was referred to briefly and then dismissed. The review is meant to investigate trends in the ‘provision of news’, so why is little mention of online media being made?

The evidence given last week, where ex-Times editor Simon Jenkins described blogs as ‘bar room chats’ despite being a contributing blogger himself to The Huffington Post, was a case in point example of the committee’s grasp of the digital aspect of the newspaper industry. Jenkins’ comments were met with agreeing nods and laughter and a rehashing of ex-editor’s anecdotes was quickly resumed by speaker and panel.

As a current editor, hearing Rebekah Wade’s evidence was more pertinent than reviewing days gone by with previous employees, who can only offer their perspective on a paper or proprietor with whom they no longer have a connection.

In between attacking the Daily Mail’s content and recycling paragraphs from his diary, Alistair Campbell did his best to point this out to the panel. They could ask him his opinions on specific events and people, but they would remain just that – opinions, he admitted, often based on the personal likes or dislikes that are part of everyone’s character.

When the review reaches a conclusion – and there’s still some time to go – the amount of real insights presented, as opposed to historical overview and personal reflection, are likely to be scarce if the committee’s questions and subjects continue looking backwards and not forwards.

Tags: Christopher Meyer, House of Lords Communications Committee, media ownership, of Lords Communications Committee, online media, Press Complaints Commission, Rebekah Wade, Simon Jenkins

Press Gazette: Reviewing the UK online coverage of the presidential primaries

Timesonline dedicated most time to looking at issues of race in the primaries although in a timely and sensitive way, according to Marty Karlon, Sunday editor at the Telegraph of Nashua, New Hampshire.

“But while the big picture was there, none of the coverage really captured the chaos,” said Ms Karlon, who reviews the coverage of the presidential election primary by UK online media for the Press Gazette.

Tags: Marty Karlon, Nashua, New Hampshire, online coverage, online media, the Telegraph, United Kingdom