Hearst in content deal with social network firm
Hearst Magazines Digital Media division has entered into an agreement with instant messaging and social network firm Spleak, Media Week reports.
The deal will see content from titles including CosmoGirl and Teen distributed through the recently launched CelebSpleak application, which is now available on MySpace, Facebook, and AOL and MSN’s instant messaging services.
The app delivers ‘tattles’ - nuggets of celebrity news - and allows users to respond.
“There’s great value in both UGC [user-generated content] and professional, editorial content. Most of the time the two end up in conflict with one another, but Spleak has found the right way to combine the best of both worlds.” Morrie Eisenberg, CEO of Spleak Media Network, told Media Week.
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