Bloomberg runs false obituary for Apple’s Steve Jobs

Judith Townend — Thu, 28 Aug 2008 16:51:38 +0000

The death of Apple founder and CEO Steve Jobs was prematurely announced yesterday afternoon by Bloomberg.

A pre-prepared stock obituary was accidentally posted to Bloomberg’s corporate client wire service, even through the story was marked ‘Hold for release – Do not use’.

It was quickly spotted by a user, and sent to Gawker.com, where the obituary can still be read in full.

Bloomberg was quick to retract the story, and yesterday published a message on its wire saying: “An incomplete story referencing Apple Inc. was inadvertently published by Bloomberg News at 4:27 p.m.New York time today.”

At Telegraph.co.uk Matthew Moore reports: “The stock obituary was published ‘momentarily’ after a routine update by a reporter, and was ‘immediately deleted’, Bloomberg said.”

According to Moore, ‘Jobs has been reluctant to publicly discuss his health, but recently denied claims that his cancer [from which he has previously suffered] had returned’.

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Bloomberg runs false obituary for Apple’s Steve Jobs