Matthew Buckland: Sophisticated ways make your articles go viral

Online media sites are being left behind by new ‘more agile, aggressive and more sophisticated development’ in sharing content with social media, says Buckland.

Full post at this link…

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South Africa’s Mail & Guardian newspaper unveils new all singing, all dancing website

South Africa’s Mail & Guardian newspaper has substantially revamped its website, in the process introducing a series of new features to improve usability.

M&G Online’s general manager Matthew Buckland blogged recently about the use of Thompson Reuters Open Calais semantic tagging technology to organise and cross-reference all the site’s content for the relaunch.

In addition to this the revamp has introduced a number of key features:

Registration and dashboard

• Like the Guardian in the UK, the new M&G site now allows users to save clippings of favourite articles and story history while browsing.
• Comment on articles and debate with other readers

New features

• It has also introduced a topics A-Z: A list of people, places, subjects and organisations covered by the site
• Added a feature – NewsSwarm – that allows users to see who is viewing which article in real time
• Integrated articles with Google Maps
• Make the popular cartoon sections searchable and tagged
• Added easy exploration of e-commerce areas: jobs, cars, dating, property and shopping
• Allowed users to view related articles from outside the news website.
• Added video feeds

Semantic tagging – a key new element

• Tag clouds of subjects, people and places on the home page and news sections
• Articles regionally organised and can be viewed by country or city with South African news at town, city or provincial level
• Articles are also tagged with names of cities, countries, companies or organisations, and people, which can be viewed in the Topics A-Z section

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