Liverpool Daily Post: Madeleine McCann keywords in every main local news story was ‘oversight’

It was an ‘oversight’ that Madeleine McCann related keywords were included in the metadata for every main local news story on the Liverpool Daily Post site, a Trinity Mirror spokeperson said, after Journalism.co.uk informed the company that the terms were present in the ‘hidden text’ of a series of unrelated news items.

The automatic inclusion of the keywords “madeleine mccann, madeleine mcgann, kate mcgann, kate mccann” in the HTML for Liverpool news stories has now ceased.

Journalism.co.uk learned in May that specific keywords, including those above, were used in the metadata for the ‘Liverpool News Headlines’ section on the Liverpool Daily Post site, regardless of the story’s relevance. This continued for at least one month before it was drawn to the Post’s attention on Monday (June 29).

Use of unrelated ‘hidden’ metadata is commonly known as ‘keyword stuffing’, a practice which Google firmly discourages. Using popular keywords can help improve a site’s SEO performance. [Update: Google and most other search engines are no longer believed (Wikipedia link here) to recognise these tags: see Lammo.net post at this link.]

Google search results for “Madeleine McCann + Liverpool” shows that the Post and its sister site, the Liverpool Echo, have top rankings for related Madeleine McCann stories. [Update: but lower rankings when a simple Madeleine McCann search is performed. It's unlikely the addition of the keywords aided the LDP's Google ranking. Google says: "While accurate meta descriptions can improve clickthrough, they won't impact your ranking within search results."]

A Trinity Mirror spokesman said: “The metadata was inserted some time ago when the Madeleine McCann story was at its height and was the most-searched item on our web sites. It was inserted to make it easier for our users to access a huge story of national and local interest. The fact that it wasn’t removed is an oversight, which has now been put right.”

The evidence (before Liverpool Daily Post corrected the error this week):

A story about Len Williams, a well-known waterfront manager who recently died.

The section of the site which used these keywords for all stories:

Google’s  definition:

“‘Keyword stuffing’ refers to the practice of loading a webpage with keywords in an attempt to manipulate a site’s ranking in Google’s search results. Filling pages with keywords results in a negative user experience, and can harm your site’s ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context.

“To fix this problem, review your site for misused keywords. Typically, these will be lists or paragraphs of keywords, often randomly repeated. Check carefully, because keywords can often be in the form of hidden text, or they can be hidden in title tags or alt attributes.

“Once you’ve made your changes and are confident that your site no longer violates our guidelines, submit your site for reconsideration.”

A definition by Nathan Campbell on SEO.com:

“Some unethical SEOs choose to employ renegade tactics such as keyword stuffing. Keyword stuffing is overloading the content or meta tags of the web page with every possible keyword or phrase that relates to the site in many different forms.”

Tags: keyword stuffing, keywords, Liverpool Daily Post, Madeleine McCann, Trinity Mirror

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Henry Porter: ‘The crisis in local news is not just about the business model’

Henry Porter used his own regional newspaper experience in his piece in the Observer yesterday, to mourn the death of local newspapers. He concludes:

(…)”The crisis in local news is not just about ‘the business model’, a phrase I am coming to loathe. It is about the fabric of a society and the careers that grew out of local journalism and have made so many contributions both to journalism and national life.

“This is something that new companies such as Google, with all their wealth and lack of obligation to anything beyond their own exhilarated sense of entitlement, will never understand. Why would they when they can sell advertising around journalism that has been provided for free by increasingly desperate newspapers?”

Full article at this link…

Tags: henry porter, Liverpool Daily Post, Liverpool Echo, Regional newspapers, The Observer

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Digital editors on Twitter – a list for networking and problem-solving

Since I started using Twitter I’ve always been amazed (and grateful) at how quickly calls for technological help and assistance with ideas and projects are answered. It’s one of the main reasons I’m a fan of Twitter.

There are plenty of media/journalist Twitter databases out there, but below are the beginnings of a list of digital editors on Twitter.

What do I mean by digital editor? In this instance, a journalist working primarily online, on web projects or co-ordinating multimedia output. The web editor of a newspaper site or magazine site, for example. It’s in no particular order, except for being divided by ‘traditional’ industry sectors at the moment, but if this isn’t useful, just let us know – would be great to get more international representatives too.

But the criteria for inclusion on the list are intentionally loose – this is aimed at networking, problem-solving and idea sharing between journalists working in the same space and similar roles. (Feel free to nominate any additions or drop us a tweet @journalismnews)

UPDATE April 16 – please read blog post two on how to message the group via Twitter

Newspapers

Alison Gow (@alisongow) – executive editor, digital, Liverpool Daily Post & Liverpool Echo

Kevin Matthews (@kmatt) – head of web and data, Liverpool Daily Post

Neil MacDonald (@xxnapoleonsolo) – deputy head of web and data, Liverpool Daily Post

Jo Wadsworth (@jowadsworth) – web editor, Brighton Argus

Tom Pegg (@tomatthechad) – digital content manager, Mansfield Chad

James Goffin (@jamesgoffin) – regional web producer, Archant

Sarah Booker (@sarah_booker) – web editor, Worthing Herald

Gustav Svensson (@gustavsvensson) – web editor, entertainment and arts, Sydsvenskan.se

Stephen Emerson (@stephen_emerson) – deputy online editor, Scotsman.com

Sam Shepherd (@SamShepherd) – online journalist, Bournemouth Daily Echo

Joanna Geary (@timesjoanna) – web development editor, business, Times Online

Sarah Hartley (@foodiesarah) – head of online editorial, MEN Media

Iain Hepburn (@iainmhepburn) – online editor, DailyRecord.co.uk

Lucia Adams (@luciatimes) – web development editor, Times Online

Carmen Boles (@carmenb) – online news editor, Gazette.com

Marcus Warren (@MarcusWa) – editor, Telegraph.co.uk

Dan Owen (@danowen) – executive editor online, Trinity Mirror

Steve Nicholls (@steve_nicholls) – multimedia editor, Birmingham Post

Anna Jeys (@ajeys) – multimedia editor, Birmingham Mail

Steve Wollaston (@stevewollaston) – multimedia editor, BPM Media and Sunday Mercury

Julie Martin (@jules_27) – Teesside Evening Gazette

Helen Dalby (@helendalby) – regional multimedia manager, NCJ Media

Nick Turner (@nickincumbria) – head of digital content, CN Group

Christian Dunn (@christiandunn) – digital news editor, NWN Media

Hugh Dixon (@hugh_d) – web editor and production editor, thisisbath/Bath Chronicle

Paul Cockerton (@paulcockerton) – web editor, Lancashire Telegraph

Dan Owens (@hornetdan1979) – deputy news editor, Northampton Chronicle and Echo

Dan Kerins (@dankerins) – web journalist, Southern Daily Echo

Broadcast

Marsha Graham (@marshagoldcoast) – multimedia manager for 102.9FM Hot Tomato, Australia

Rob Winder (@robwinder) – news editor, Al Jazeera website, Washington DC

Tom Thorogood (@TomThorogood) – digital news editor, MTV

Magazines

Martin Stabe (@martinstabe) – online editor, Retail Week

Victoria Thompson (@VicThompson) – assistant online editor, Nursing Times

Neil Durham (@NeilDurham) – deputy editor, GP and Independent Nurse

John Robinson (@PulseToday) – digital content manager, Pulse Today

Peter Houston (@p_houston) – editorial director for Advanstar Communications, Europe

Alex Smith (@alexsmith68) – web editor, Building.co.uk

Keira Daley (@daleyrant) – web editor, Australian print magazine

Lara McNamee (@lovelylara33) – assistant intelligence editor, ICIS

Gabriel Fleming (@gabefleming) – online editor, Nursing Times

Janie Stamford (@janiestamford) – contract catering editor, Caterer & Hotelkeeper

Robin Latchem (@lgcplus) – online editor, Local Government Chronicle

Keely Stocker (@keelystocker) – digital content manager, Drapers Online

Scott Matthewman (@scottm) – assistant manager, The Stage

Specialist website

Michael Hubbard (@michaelomh) – founder and music editor, MusicOmh

Krystal Sim (@krystalsim) – web editor for sustainability magazine BSD – bsdlive.co.uk

Arun Marsh (@ArunMarsh) – content producer/editor, Local Gov

Rick Waghorn (@MrRickWaghorn) – publisher, MyFootbalWriter

Emma Waddingham (@emmawad) online editor, Legal-Medical.co.uk

Michael McCarthy (@HealthGuide) online editor, LocalHealthGuide

Steve Gooding (@rmtimestech)- Romney Marsh Times

Manoj Solanki (@ManojSolanki) – SeekBroadband.com

Graham Holliday (@noodlepie) – digital editor, Frontline Club

Craig McGinty (@craigmcginty) – publisher, ThisFrenchLife

Mark Crail (@markcrail) – managing editor, XpertHR

Freelance

Adam Oxford (@adamoxford)

Rachel Colling (@rachcolling)

Ashanti Omkar (@ashantiomkar)

Tags: Adam, Adam Oxford, Alex Smith, Alison Gow, Anna Jeys, Archant, Arun Marsh, Ashanti Omkar, assistant intelligence editor, assistant manager The Stage, assistant online editor Nursing, Australia, Bath Chronicle, Birmingham Mail, Birmingham Post, Bournemouth Daily, Brighton Argus, BSD, Building.co.uk, business to business, Carmen Boles, Christian Dunn, CN Group, content editor Contract, content producer/editor Local, Contract Journal, Craig McGinty, DailyRecord.co.uk, Dan Kerins, Dan Owen, Dan Owens, deputy editor GP and Independent, deputy news editor Northampton Chronicle and, deputy online editor, digital content manager, digital content manager Drapers, digital content manager Pulse, digital editor, digital news editor, digital news editor NWN, editor, editor and production editor thisisbath/Bath, editorial director, Emma Waddingham, European Life, EUROPEAN LIFE AND PENSIONS, executive editor, executive editor online, founder and music editor, Frontline Club, Gabriel Fleming, Gazette.com, Graham Holliday, Gustav Svensson, head of digital content, head of online editorial, head of web, Helen Dalby, Hugh Dixon, Independent Nurse, James Goffin, Janie Stanford, Jo Wadsworth, Joanna Geary, Joe Braidwood, John Robinson, Jon Gripton, journalist, Julie Martin, Julie Martins, Keely Stocker, Keira Daley, Kevin Matthews, Krystal Sim, Lancashire Telegraph, Lara McNamee, Legal-Medical.co.uk, Liverpool Daily Post, Liverpool Echo, Local Government Chronicle, Lucia Adams, magazine site, manager Drapers Online, manager NCJ Media, manager Pulse Today, manager for 102.9FM Hot Tomato, Manoj Solanki, Mansfield Chad, Marcus Warren, Mark Crail, Marsha Graham, Martin Stabe, Michael Hubbard, Michael McCarthy, MTV, MTV Oy, multimedia editor, multimedia editor Birmingham, multimedia editor Birmingham Post, multimedia manager, Neil Durham, Neil Macdonald, news editor, news editor Sky News, newspaper site, Nick Turner, Northampton Chronicle, Nursing Times, online editor, online editor Local Government, online editor Nursing, online editor Retail, online editorial, online journalist Bournemouth Daily, online news editor, Paul Cockerton, Peter Houston, Rachel Colling, regional multimedia manager NCJ, regional web producer, Rick Waghorn, Rob Winder, Robin Latchem, Sam Shepherd, Sarah Booker, Sarah Hartley, scotsman.com, Scott Matthewman, Sky News, Southern Daily Echo, Stanford, Stephen Emerson, Steve Gooding, Steve Nicholls, Steve Wollaston, Telegraph.co.uk, The News Press & Gazette Company, Tom Pegg, Tom Thorogood, Trinity Mirror, Trinity Mirror PLC, Victoria Thompson, Victoria Thomson, Washington DC, Washington United States, web development editor business, web development editor Times, web editor, web editor Lancashire, web editor Worthing, web editor and production editor, web journalist Southern Daily, web producer, web projects, Worthing Herald

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Geotagged journalism: behind Trinity Mirror’s news maps

At last week’s Digital Editors’ Network event in Preston, Trinity Mirror’s new geotagged news maps were a popular topic of conversation.

Launched on the Liverpool Echo and Liverpool Daily Post (LDP) websites, the maps let readers search for news by postcode.

But what information are journalists required to input to make the maps work? and how does this affect their newsgathering?

Alison Gow, deputy editor of the LDP, explained the system to Journalism.co.uk:

“At the moment, every time our reporters create a news story they fill in certain fields which dictate where a story is placed online (e.g. story type, keyword tags, author).

“For stories to appear on the map the reporter simply ensures the new ‘postcode’ field is also completed; they do this by chosing from a vast selection of regional postcodes which are already included in a dropdown menu.”

For stories that could be tagged with multiple postcodes, the primary site of the news, e.g. the accident site in a road crash, is currently being used, though multiple location tagging is being looked into.

“We don’t use them for everything; there would be no point in geotagging Liverpool town hall for every council story, for example. But for location-specific articles they work really well.

“As it grows the map offers greater potential for ‘news from your street’ for readers, and it makes the Post and Echo sites more sticky – people can see markers for stories in their area and this should encourage them to click through and read more,” said Gow.

To develop the project further, the same map format is being looked at for other editorial content, such as business articles, she added.

Any more questions about the journalists involvement with these maps? Leave a comment and hopefully we can get a response.

Tags: Alison Gow, Geotagging, Liverpool, Liverpool Daily Post, Liverpool Echo, Mapping

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LiveBlogging across the Trinity Mirror titles: as we type

Trinity Mirror regional titles, Newcastle’s Journal, the Birmingham Post and the Liverpool Post have joined forces to report on the economic situation on this live blog, happening right now, as we type this post.

It’s charting the falling FTSE share index and the Liverpool Daily Post reporter Alison Gow twittered this morning that it is the brainchild of Birmingham Post editor Marc Reeves and the head of regional multimedia David Higgerson.

Its purpose: “to provide live information on breaking news surrounding the banking crisis, as well as informed opinion from our team of experts across the country,” the administrator wrote at 12.19.

The poll shows that 63 per cent of voters think that yes, the government should offer 100 per cent protection on all savings.

At 14.23 Sion Barry of Media Wales writes that the length of of the recession ‘really is the golden question. Some sectors of the economy have been in recession from a while… just ask a housebuilder.’

The papers are using Coveritlive.com to create the blog.

Tags: Alison Gow, blogging, blogs, David Higgerson, Liverpool Daily Post, Marc Reeves, newcastle journal, the Birmingham Post

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Online Journalism Scandinavia: Norway’s Aftenposten to webcast editorial meetings

Norway’s newspaper of record, the Schibsted-owned Aftenposten, is to start webcasting parts of its editorial meetings.

Following of a newspaper debate on media transparency where American regional newspaper Spokesman-Review, which has webcast its editorial meetings since June 2006, was upheld as an ideal in terms of editorial transparency, the paper’s editor-in-chief Hans Erik Matre told attendees it was time to open up more of the editorial process to public view.

“We are considering webcasting our editorial meetings, starting this autumn. However, instances were we broadcast these live online, in full, will probably be limited,” he later told Journalism.co.uk.

“What we have concrete plans for, is publishing parts of our editorial meetings online to get feedback. This could either be to get reader perspectives on the evaluation of our stories, in retrospect, or to involve readers more upfront in the planning stage of big stories – say on healthcare.”

Steve Smith, the editor-in-chief of Spokesman-Review, visited Oslo recently. He told Journalism.co.uk webcasting editorial meetings was a minor programme in the scheme of things for the newspaper, which also use reader polls and journalist-written blogs actively.

“Our webcasts have 40-50 viewers in the morning, 20-25 in the afternoon. It’s mostly our competitors or people who have, or think they might have, a stake in what is being said. We attract few viewers simply because these are boring meetings. It’s symbolic: the fact that it is there, that it is an option, is important. We also break out pieces of the webcast and put them on blogs when we are dealing with controversial issues,” he explained.

He added: “The whole transparency costs next to nothing. The challenge is time: I would much rather spend all my time blogging than being an editor.”

In May, Liverpool Daily Post (LDP) became the first British newspaper to webcast an editorial meeting. Mark Comerford talks to LDP’s editor Mark Thomas about their “transparency” experiments here.

Tags: Aftenposten, blogging, Digital video, Liverpool Daily Post, Norway, Online Journalism Scandinavia, Spokesman-Review

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