Robert Niles: ‘Communities are key in building websites’ advertiser support’

Robert Niles looks at the monetary benefits of an online community over on the Knight Digital Media Center’s OJR blog: “If a website’s editorial mission focuses on building community, as I’ve argued, so should its advertising sales strategy focus on community as well. Don’t fall into the trap of selling potential advertisers nothing more than numbers; don’t neglect to sell them on the opportunity to support the community that you are building.”

Full story at this link…

Tags: Advertising, communities, Knight Digital Media Center, Robert Niles

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Tip of the day from Journalism.co.uk – training courses online

Training: 10,000 words has a round-up of some of the best journalism and digital journalism training resources on the web. Try free tutorials in video, audio, blogging, databases and more from the Knight Digital Media Center or J-Learning. Tipster: Laura Oliver. To submit a tip to Journalism.co.uk, use this link - we will pay a fiver for the best ones published. Full story...

Tags: 10000 Words, Knight Digital Media Center

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Tip of the day from Journalism.co.uk – building your website for the long-term

Building your website: Try to build templates for your site that you'll be able to use again, rather than for a one off use - more on this from Eric Ulken at the Knight Digital Media Center. Tipster: Laura Oliver. To submit a tip to Journalism.co.uk, use this link - we will pay a fiver for the best ones published. Full story...

Tags: Eric Ulken, Knight Digital Media Center

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Online Journalism Review closes, “good night and good luck”

Online Journalism Review has closed its doors after a decade of covering developments in new media publishing.

The website, run by the University of Southern California’s Annenberg School for Communication, aimed to “help mid-career journalists make a successful transition from other media to online reporting and production”, and now intends to continue to do so via the Knight Digital Media Center and its blogs.

OJR author Robert Nile has now left the University of Southern California but continue to write about new media and journalism at his new website SensibleTalk.com.

Tags: California, Knight Digital Media Center, luck Online Journalism Review, media publishing, Robert Nile, University of Southern California, University of Southern California's Annenberg School fo

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