NMK: ‘What happens to newspapers?’ - place your bets, please

Rounding off last night’s discussion panel hosted by New Media Knowledge on the future of the newspaper industry, panelists were asked what or who they would put their money on for success and survival over the next few years.

Martin Stabe, media blogger, former new media editor of Press Gazette and online editor of Retail Week, plumped for niche and expert content:

“I would bet on anyone who can create unique, high quality content. I’d bet on the Financial Times, the Wall Street Journal - those corners of more generalist publications that become more expert,” he said.

Newspapers need to have ‘the ability to compete with all the freely produced expert content that is sometimes better than what is produced by the professionals’, he added.

Neil McIntosh, head of editorial development at Guardian.co.uk, agreed that niche coverage could help newspapers compete with the blogosphere.

“In areas where blogs are working really well, mainstream media has two options: to raise its game and start covering those niches better; or it can get out and as Jeff Jarvis says, ‘do what you do best, and link to the rest’,” said McIntosh

“Those are two areas where mainstream media can move forward but it’s about acknowledging that this world exists.”

Assistant editor at Telegraph Media Group, Justin Williams said trusted brands and content areas such as finance, politics and certain sports are best placed to survive.

“Brands that are trusted and valued no matter how they are produced, those brands will still be here in 10 years time. You’re looking at areas like finance, politics, certain kinds of sport, where we still thrive. During the financial crisis most of us have turned to established news outlets,” said Williams.

“We’re positioned in those markets already, if we can hone in on what’s important to our readers and deliver it in a smart way, then we [newspapers] can be here in 10 years time.”

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NMK: ‘Prism of newspapers’ restricting online innovation, says Telegraph assistant editor

Are there people in the media currently who can take the ‘radical action’ required to drive newspapers forward, Justin Williams, assistant editor of Telegraph Media Group, asked an industry gathering last night.

Speaking at New Media Knowledge’s (NMK) ‘What happens to newspapers?’ event, Williams said the Telegraph had ‘dropped the baton’ after it launched online and ’seeded the ground for the Guardian very quickly’.

“We’ve been playing catch up for the last two or three years. What is required is radical action. I’m not certain at the moment we have the people in the industry who have the ideas to be radical enough. I think we’re constantly behind the curve with technological change and development,” he said.

“No matter how fantastic our newsroom looks and our web-first model is, we still look at things through the prism of newspapers.”

This ‘prism of newspapers’ is driving publishers to look at e-reading and e-paper technology, which is tied to the idea of print and, if the current fortunes of the print format are considered, ‘the world has moved so far beyond’, Williams said.

Yet changes may be driven by new recruits at the Telegraph, including ’some pretty young people’, who ‘think utterly differently about what we [the Telegraph] publish and how we interact with it’.

New staff, he added, have been challenging the traditional idea of linear storytelling, suggesting a more ‘horizontal’ approach, for example starting with an interactive idea rather than a text article.

“They’re not necessarily coming from a news editor deciding what the agenda is and driving it down through the chain. It’s actually picking up on something that’s far more ethereal. It’s not user-generated content, it’s something far more nebular than that. It seems to feed an appetite,” explained Williams.

The title is keen to employ people who are ‘able to manipulate data in innovative ways’, he added. A specialist in data and mapping is currently being sought, though the paper has struggled to find the right candidate as yet, Williams said.

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NMK: Telegraph uses Dipity in aggregation first

Speaking at New Media Knowledge’s (NMK) ‘What happens to newspapers?’ event last night, Justin Williams, assistant editor at Telegraph Media Group, drew the audience’s attention to a new aggregation feature being used in Telegraph.co.uk’s recently relaunched finance channel.

A timeline of the current global recession has been created using free third-party tool Dipity. The timeline, which can also be viewed as a map, flipbook or list, aggregates both Telegraph content and items - predominantly news articles - from other titles.

Aggregating from external sources, which in this instance include the Wall Street Journal, Washington Post and CNN Money, is a first for the site, Williams said.

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Grauniad.co.uk v Torygraph.co.uk: Round 374

We’ve been following the various Telegraph/Guardian online interactions this week:

Yesterday, Roy Greenslade published an anonymous email from a Telegraph hack, who wrote that he/she was more than a little bit fed up.  The gist of the email was that all this multimedia-ised hub-it-up lark is to the detriment of a good, healthy working life and quality journalism.

Greenslade cautiously said he was printing the letter but that he didn’t necessarily agree with its sentiment.

Over at CounterValues, Telegraph assistant editor Justin Williams was quick to pooh pooh it. And now Greenslade has put up his response to the letter – a more negative stance this time: ‘the past is another country, think positive,’ he tells his ‘emailing friend’.

Meanwhile, in another post, Williams took a swipe at the Guardian’s system of buying sponsored links and keywords. He reckons their buying is well in excess of the Telegraph’s and the Times’.

In the comments below the post, Charles Arthur, the Guardian’s technology editor, asks how many subsidised paper subscriptions the Telegraph has: ‘Is [buying sponsored links and keywords] a worse or better investment than subsidising paper subscriptions, do you think?’, he writes.

Charles Arthur is a keen Twitterer and I’ve just located Justin Williams on Twitter; all that Tweeting in agreement can be a bit boring: how about getting the discussion going in Twitterland? It’s a shame this didn’t get going earlier, with it being (unofficial?) ’speak like a pirate day’ - that would make it fun.

Can’t wait for next week’s ABCes…

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