At the same time as reports of significant decline in UK and US print advertising, online advertising revenue is up for the Independent News Media Group (INM) and Johnston Press.
Johnston Press, the publisher of the Scotsman and over 300 regional newspapers and websites, announced that digital revenues had grown by 52.1 per cent to an unstated figure, in its interim results for the 26 weeks ending June 30.
The publisher reports that it will ‘continue to experience significant growth in overall audience reach – combining our newspaper readership with the rapidly increasing number of people visiting our websites.’
Meanwhile, INM, which - among other titles - publishes the Independent, the Belfast Telegraph and the Independent on Sunday, saw online revenue from advertising grow by 23.3 per cent to €15.9 million in the six months prior to June 30, it reported in its half-year results.
INM’s online revenue (including its stakes in other online ventures) rose buy 57.1 per cent to €30 million over the same period ‘reflecting good organic growth and a continuation of its multimedia investment strategy across all regions,’ the report said.
Online classified and display advertising now represents around 4 per cent of publishing advertising for the group. This increase was helped by ‘strategic’ investments in services such as price comparison, online gaming, image search, and mobile.
Nonetheless, online was included in INM’s overall group costs, which increased by 1.4 per cent. The publisher also recorded ‘certain online and education start-up development costs’ of €6 million and €19 million.
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