Further to reports today, that Emap is to make content from its Inform titles (which include Health Service Journal, Retail Week and its Drapers brands) free online, we have been told that is not really news. In fact, all the sites have been made free over the last few months.

“All new content created on Emap Inform sites is now free to air,” Conor Dignam, Emap’s digital director, told Journalism.co.uk.

“Some of our older archives remain behind either subs or registration barriers, but they too will go free overtime. We’re also moving all Emap Inform brands to a new CMS and redesigning all of the websites.

“This is a reflection of what we see as a different relationship with print and online users. There may be some content that remains behind barriers on some of the brands, but for the most part we are looking at our online content being free to air,” Dignam said.

“The editors here have welcomed that move which is putting more content in front of their audiences and bringing more relevant people to their sites.”

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