WashingtonPost.com: True/Slant – mapping a new relationship
Howard Kurtz takes a look at True/Slant, a website ‘that is mapping a new relationship between journalists, readers and advertisers’:
Tags: Howard Kurtz, lewis dvorkin, true/slant, washingtonpost.com“Lewis Dvorkin, founder of the site, which officially launches today after a trial run, makes no apologies for throwing out the old model. ‘It’s tailored for the entrepreneurial journalist,’ he says. ‘We’re enabling and empowering journalists to develop their own brand.’”
