Journalism.co.uk Editors' Blog » Guardian.co.uk

Advice from Guardian.co.uk’s online journalism Q&A

Danielle Colyer — Tue, 25 Aug 2009 10:17:36 +0000

On Friday Journalism.co.uk took part in a live Q&A hosted by the The Guardian’s careers section, allowing new and experienced journalists the opportunity to ask industry professionals for advice on conquering the world of online journalism.

The multimedia panel on hand to answer questions were:

Paul Gallagher, head of online editorial, Manchester Evening News
Laura-Jane Filotrani, site editor, Guardian Careers
Sarah Hartley, digital editor, The Guardian
Alison Gow, executive editor, digital, Liverpool Echo and Liverpool Daily Post
Laura Oliver, senior reporter, Journalism. co.uk
Madeline Bennett, editor of technology news sites V3.co.uk and The Inquirer
Paul Bradshaw, senior lecturer in online journalism, Birmingham City University
John Hand, duty editor, UK desk BBC News website
Alison White, community moderator, The Guardian

Here’s our round-up of the best advice from Friday’s event on how to make it as a successful online journalist in the digital age. You can also read the panel’s responses in full on the online journalism Q&A page on Guardian.co.uk.

Jump to:

What is the best subject to study to help me break into journalism?
But what if I can’t afford to go to university?
What skills do I need to be an online journalist?
How can I make the transition to online?”

What is the best subject to study to help me break into journalism?

[asked by Matt, who is studying English literature and language at college and asked if going on to study an English degree would help him prepare for a career in journalism]

John Hand: “I’m often asked which is the best subject to study at university and the answer is really that there is no particularly bad choice. The best newsroom has a good mix of people with different knowledge areas – for example, I think every editor in the country would love to have someone with the in-depth health knowledge of a medical degree on their team. Of course, any degree course that allows you to develop your writing and analytical skills (I always think history is a clever choice) would be better than most.

“The most important thing is to get some vocational training. Many editors themselves initially came through NCTJ courses (http://www.nctj.com/) so would respect those, but there are also many media organisations that offer their own in-house (or even external) training. If you want to get into news journalism, the key question to ask of any training scheme is how good their law course is.”

Sarah Hartley: “Grab as much work experience as you can throughout your uni years. Who knows what the economic climate will be like when you graduate but it may well be that you can find an employer who will put you through a block release course or similar. New schemes for apprenticeships, internships and such are bound to come through in that time.”

Madeline Bennett: “Has your college got a student newspaper or website? If so, volunteering to write for that would be a good starting point and showcase for your work. If not, why not start one? This is also the case for when you go to uni, student papers can be a great place to launch your journalism career.”

But what if I can’t afford to go to university?

[Forum user Dan Holloway asked: how does someone who has no choice but carry on a full-time job to make ends meet go about switching careers to online journalism?]

Alison White: “My advice would be to perhaps take some evening classes in journalism if possible – while I was at uni I did a 10-week course, one evening a week, about freelancing and a two-day course about getting into journalism. Or how about some work experience? Newspapers and other organisations are less well-staffed at weekends, I’m sure they’d appreciate some help with uploading content or other duties. Once you’ve got to know some people you can always keep in touch in the hope they might point you towards job opportunities or further work experience.”

Madeline Bennett: “Look for courses that focus on online journalism or multimedia skills, there might be some weekend or evening classes available that you can do to support your NCTJ. Also these courses are a good place to meet people who can help you get your first job in journalism, as they’ll often be run by current working journalists.”

Laura Oliver: “Start experimenting – if you can find the time outside of work to run a blog, contribute to other websites, you’ll learn a great deal about the basics of online publishing. Contact sites and other blogs that interest you and offer postings. Look at successful bloggers and think about what they are doing that makes them influential/profitable. Here are a couple of posts that might help too regarding building an online brand as a journalist:

“http://blogs.journalism.co.uk/editors/2009/08/17/adam-westbrook-6×6-branding-for-freelance-journalists/

“http://www.journalism.co.uk/5/articles/534896.php“

What skills do I need to be an online journalist?

[Forum user Dean Best asked: what are the top online-specific skills I should attain to improve my online skills and better my chances of moving up the ladder?]

Laura-Jane Filotrani: “To be able to demonstrate a passion for digital – by this I mean that you are active online; you use the net; you have a profile online; you use and understand community; you are excited by being able to reach people using the internet; you want to find out the latest developments.”

Alison White: “A good knowledge of SEO and the importance of linking to others and providing ‘added value’ to the reader; i.e. give them the story but perhaps with a link to a video, an online petition, a Facebook page etc. News to me seems more of a package now rather than a traditional delivery.”

Paul Bradshaw:

“1. Understand how RSS works and how that can improve your newsgathering, production and distribution. I cover a little of that in this post:

“http://onlinejournalismblog.com/2008/04/21/rss-social-media-passive-aggressive-newsgathering-a-model-for-the-21st-century-newsroom-part-2-addendum/

“2. Engage with online communities around your specialist area, help them, provide valuable information and contacts, and then when you need help on something, they’ll be there for you in return. It will also build a distribution network for your content.

“3. Possibly hardest, but force yourself to experiment and make mistakes with all sorts of media. If you can make yourself entertaining as well as informative then that can really work very well.”

How can I make the transition to online journalism?

['Malini' asked: how do I go about breaking into the field of online journalism? And why would anyone pay and retain a writer when they can easily get so much content for free?]

Paul Bradshaw: “Use free writing to build a reputation and contacts; and sell the valuable stuff that you generate from that. Ultimately you should aim to become reliable enough for them to want to hire you when they are hiring.”

Sarah Hartley: “Writers have always provided free content – be it letters to the editor, local band reviews, poetry or whatever, so being online will only further the opportunity for that sort of exposure and that can only be a good thing for diversity and choice.”

Paul Gallagher: “I have taught myself some coding skills like HTML and I believe it does help a lot to have some technical knowledge, not necessarily because you will need them in the job but because it really helps to be able to communicate well with the programmers and developers in your company.”

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Audio additions at Guardian.co.uk – The Business / video features for football podcast

Judith Townend — Thu, 09 Apr 2009 14:04:52 +0000

More audio content is planned for Guardian.co.uk: this week saw the launch of The Business, a weekly finance and economics podcast. Next to follow will be regular video features off the back of the weekly football podcast, the Guardian’s head of audio, Matt Wells, told Journalism.co.uk.

Jeff Jarvis’ monthly Media Talk USA launched last week: “The idea was this: all the major developments in global media, from digital innovations like Google and YouTube, to the crisis in print journalism, started in the US before spreading here. It makes sense to chronicle those developments in the same fashion as we follow the UK media scene with Media Talk,” Matt Wells told Journalism.co.uk.

Media Talk has recently been nominated for best internet programme in the Sony radio awards, he added.

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British Press Award winners 2009

Claire Rowe — Wed, 01 Apr 2009 16:31:36 +0000

Guardian.co.uk was named website of the year for the second year running at last night’s British Press Awards.

Both The Guardian and The Mail on Sunday were the biggest winners of the night, each winning four awards.

Perhaps the most coveted award, Newspaper of the Year, went to The Times, while Digital journalist of the year went to The Guardian’s, Dave Hill.

Miles Goslett from The Mail on Sunday won Scoop of the year for his story on the Jonathan Ross and Russell Brand ‘Sachsgate’ affair.

The full list of award winners is available at this link.

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Q&A with an information architect (aka @currybet aka Martin Belam)

Judith Townend — Wed, 11 Mar 2009 16:29:16 +0000

Martin Belam, of the CurryBet blog, has recently been appointed as ‘information architect’ for Guardian.co.uk. Journalism.co.uk asked him what he’ll be doing for the site…

For those who don’t know what you do, fill us in your background and the new gig…
[MB] I was at the Hack Day that the Guardian’s technology department ran back in November 2008, and the talent and enthusiasm that day really shone. I’ve really enjoyed the freedom of working as a consultant over the last three years, much of the time based either in Crete or in Austria, but the opportunity of coming to work more permanently for an organisation as forward-thinking as the Guardian is being with initiatives like the Open Platform was too much to resist.

So, an ‘information architect’ what does that mean and what are you doing?
Information Architecture has been defined as ‘the emerging art and science of organising large-scale websites’.

All websites have an inherent information structure – the navigation, the contextual links on a page, whether there are tags describing content and so forth. It is about how people navigate and way-find their way through the information presented on a site.

What I’ll be doing at the Guardian is influencing that structure and functionality as new digital products are developed. It involves working closely with design and editorial teams to produce ‘wireframes’, the blueprints of web design, and also involves being an advocate for the end user – carrying out lots of usability and prototype testing as ideas are developed.

Is it a full-time role?
I’m working four days a week at The Guardian, as I still have some other commitments – for example as contributing editor for FUMSI magazine – although already it feels a bit like cramming a full-time job into just 80 per cent of the time!

It’s not happy times for mainstream media brands: where are they going wrong?
I don’t think it is only mainstream media brands that are suffering from the disruption caused by digital transition, but we do see a lot of focus on this issue for print businesses at the moment. I think one of the things that strikes me, having worked at several big media companies now, including the BBC and Sony, is that you would never set these organisations up in this way in the digital era if you were doing it from scratch.

One of the things that appealed most about joining the Guardian was that the move to Kings Place has brought together the print, online and technical operations in a way that wasn’t physically possible before in the old offices. I’m still very optimistic that there are real opportunities out there for the big media brands that can get their business structures right for the 21st century.

What kind of things do you think could re-enthuse UK readers for their newspapers?
I think our core and loyal readers are still enthusiastic about their papers, but that as an industry we have to face the fact that there is an over-supply of news in the UK, and a lot of it – whether it is on the radio, TV, web or thrust into your hand as a freebie – is effectively free at the point of delivery. I think the future will see media companies who concentrate on playing to their strengths benefit from better serving a narrower target audience.

Do you see print becoming the by rather than primary product for the Guardian – or has that already happened?
I think there might very well be a ’sweet spot’ in the future where the display quality on network-enabled mobile devices and the ubiquity of data through-the-air means that the newspaper can be delivered primarily in that way, but I don’t see the Guardian’s presses stopping anytime soon. Paper is still a very portable format, and it never loses connection or runs out of batteries.

Your background is in computer programming rather than journalism, will the two increasingly overlap?
I grew up in the generation that had BBC Micros and ZX Spectrums at home, so I used to program a lot as a child, but my degree was actually in History, which in itself is a very journalistic calling. I specialised in the Crusades and the Byzantine Empire, which is all about piecing together evidence from a range of sources of varying degrees of reliability, and synthesizing a coherent narrative and story from there. And, of course, I’ve spent most of this decade blogging, which utilises ’some’ of the journalist’s skill-set ’some’ of the time.

Whilst I’d never suggest that journalists need to learn computer programming much beyond a smattering of HTML, I think there is something to be gained from understanding the software engineering mindset. There are a lot of tools and techniques that can really help journalists plough through data to get at the heart of a story, or to use visualisation tools to help tell that story to their audience.

One of the most interesting things about working at the Guardian is the opportunity to work alongside people like Kevin Anderson, Charles Arthur and Simon Willison, who I think really represent that blending of the technical and journalistic cultures.

You’ve spoken out about press regulation before; why do you feel strongly about it?
In a converged media landscape, it seems odd that Robert Peston’s blog is regulated by the BBC Trust, Jon Snow’s blog is regulated by Ofcom, and Roy Greenslade’s blog is regulated by the PCC.

At the moment, I believe that the system works very well for editors, and very well for the ‘great and the good’ who can afford lawyers, but does absolutely nothing for newspaper consumers. If I see something that offends me on TV, I can complain to Ofcom. If I see an advert that offends me in the street, I can complain to ASA. If I see an article in a newspaper that I think is wrong, inaccurate, in bad taste or offensive, unless I am directly involved in the story myself, the PCC dismisses my complaint out of hand without investigating it.

I don’t think that position is sustainable.

The last thing I want to see is some kind of state-sponsored Ofpress quango, which is why I think it is so important that our industry gets self-regulation right – and why I believe that a review of how the PCC works in the digital era is long overdue.

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Guardian mobile; Daily Mail targets US audience on Kindle

Laura Oliver — Wed, 25 Feb 2009 16:44:01 +0000

Guardian.co.uk will be available as a new mobile site from March, a release from the publisher has confirmed.

Specific versions of m.guardian.co.uk will be available for iPhone and Blackberry handsets will be released. The decision to launch a dedicated mobile site follows growing mobile traffic to the Guardian, Adam Freeman, commercial director, said in the statement.

Distribution deals for mobile content have been signed with 3 and Vodafone. The site itself will be ad-supported.

Meanwhile the Daily Mail is planning to make its content available on the US version of Amazon’s Kindle e-reader, according to a report from NMA – part of a push to capitalise on the Mail’s growing US audience. The site previously told Journalism.co.uk that its commercial focus remains on the UK, but perhaps this marks the beginnings of an overseas push.

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Archived content and RSS feeds: The NewsNow problem

Laura Oliver — Tue, 24 Feb 2009 12:07:13 +0000

Interesting issue flagged up by Jon Pratty yesterday – publishers need to be careful when running archived pieces on their sites, because of RSS feeds.

As part of a series on Guardian.co.uk, the site published a piece yesterday from February 23 1972 headlined ‘IRA kills 7 in raid on Paras’ English base’.

On the site we can see it’s from the archive and the date it was first published, but sites such as NewsNow.co.uk, which aggregate news headlines from RSS feeds, don’t make the distinction.

There’s no label in the RSS feed to denote this is archive material, so to readers of the news on NewsNow, it appears like so:

We’ve seen in other – non-RSS related, but similar – cases, how things can escalate when old news resurfaces such as the United Airlines story.

A flaw with aggregation or the responsibility of a publisher?

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Guardian.co.uk: Subbing own Guardian blog is not the norm, says Janine Gibson

Judith Townend — Mon, 16 Feb 2009 12:59:32 +0000

It would seem that Roy Greenslade is in a ’small handful of journalists’ who blog straight-to-screen at the Guardian. Today in the Guardian, Siobhain Butterworth’s weekly column looks at the media regulation debate following the publication of the Media Standards Trust report.

This part, near the end of the article, is particularly interesting, given Roy Greenslade’s comments last week:

“The trust reports that many newspapers are giving journalists responsibility for their own editing and that this is increasing the risk of inaccuracies. Janine Gibson, editor of the Guardian’s website, says this is not true of the Guardian: “The majority of our blogs are edited and subbed before publication. I can only think of a small handful of journalists who blog direct to the web without being either desked or subbed first. We don’t publish news stories undesked and although our journalists can publish pictures direct to blogs, they rarely do.”" Open door, Guardian.co.uk 16/02/09

According to Press Gazette’s report from last week’s Publishing Expo, Roy Greenslade said that he subs his own blog:

“I write my blog every day, I don’t need a sub to get in the way,” said the former Daily Mirror editor turned Guardian blogger.

“I produce copy that goes straight on screen – why can’t anyone else do that? You can eliminate a whole structure.

“It’s not perfect, not how I would want it to be – but the thing is, commercially, we have to do it.” PressGazette.co.uk, 13/02/09

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Tip of the day from Journalism.co.uk – create specific feeds from news sites

Judith Townend — Mon, 12 Jan 2009 09:28:55 +0000

Make the most of RSS-savvy news sites. For example, at Guardian.co.uk and NYTimes.com you can tailor RSS feeds to bring you stories from your favourite journalists and on specific themes or specialisations. Tipster: Judith Townend. To submit a tip to Journalism.co.uk, use this link - we will pay a fiver for the best ones published.

George Monbiot – the new fiercer Paxman?

Judith Townend — Fri, 19 Dec 2008 12:40:00 +0000

From the looks of Comment is Free feedback, the jury’s still out on this one. Is George Monbiot an interviewing force to be reckoned with? “Monbiot grills his subjects, making Paxman look like a pussycat,” Guardian.co.uk says of the environmentalist’s video interview series.

In his latest video offering (can’t be embedded here, you have to visit site) he talks to Shaun Spiers, head of the Campaign to Protect Rural England, and asks Spiers why the campaign opposes windfarms but not opencast coal mines.

Below the video there’s lots of CiF praise balanced with a bit of criticism: is Monbiot really scarier than Paxman?

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Twitter doesn’t work with short-term trials @Nickcurtis

Judith Townend — Thu, 04 Dec 2008 09:46:06 +0000

“I can’t find any celebrities, or any breaking news, just endless prattle from people with too much time and too little imagination. After two hours, I log out, and I won’t be back.” The Evening Standard’s Nick Curtis describing his ‘trial’ of Twitter.

@paulcarr does a brilliant job over at Guardian.co.uk, complete with drunken Laguna Beach and toga-wearing anecdotes (not sure how he worked those in), so Journalism.co.uk won’t re-tell the whole story here.

In short: @nickcurtis, film critic at the Evening Standard tried out Twitter for all of two hours. Yes, two hours, before dismissing the whole entire thing. Nick, please listen to Paul. You need to try it out for a bit longer than that to see how it all works and bear with it. For a start, you might need to actually follow some people (at time of writing – followers: 0).

Journalism.co.uk and aficionado of Twitter (@journalismnews / @journalism_live / @lauraoliver / @jtownend) wonders if Curtis would review a film by just watching an equivalent fraction (about 1/8 of its trailer at most).

@Chrisgreen sums it up nicely: @nickcurtis – ‘Just read your article on Twitter. Your lack of research & sloppy conclusions are an embarrassment to journalism & the Standard’.

But then, it looks like Curtis won’t be logging back in to read the reactions.

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