Journalism.co.uk Editors' Blog » Google Inc.

FIPP 09: Downturn is the conference buzzword – but is the mag industry facing up to it?

Laura Oliver — Wed, 06 May 2009 10:59:40 +0000

Yesterday at the FIPP World Magazine Conference, William Kerr, board chairman at Meredith Group suggested that ‘being 12 per cent down is the new up’.

The wider economic downturn and the gap between online and traditional offline advertising revenues in the magazine industry have been referred to in every panel I’ve attended so far (though more often than not it’s referred to as ‘challenging times’). But has the mag industry faced facts?

Dylan Jones, editor of GQ, doesn’t seem to think so:

“When we come out of this recession many industries will be the same, but the mass market motor industry and the newspaper industry will be changed forever,” Jones told delegates.

“There are many people in the magazine industry who think it won’t effect them, but we could equally be having these conversations in two or three years time about the magazine industry.”

There will be more cost-cutting, in particular staff reductions, as the industry realises the impact, he added. (GQ’s publisher Conde Nast reportedly axed five per cent of its US magazine staff last October)

For other’s the downturn is a huge opportunity for innovation and restructuring. Google’s UK MD, Matt Brittin, predicted that the current climate would accelerate certain types of user behaviour online. For example, the use of search and free technologies to create their own content.

The challenge for publishers is to monitor these changes and respond to the consumers’ changing needs online – often by embracing new, free technologies themselves, but also by finding new ways to serve up their content that will be found through specific search queries, for instance, or relating to niche topics.

According to Brittin, opportunities exist – with Google’s help of course – within the ‘first downturn in a truly digital age’.

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The budget online: Liveblogging and Twitter dominate news orgs’ coverage

Laura Oliver — Wed, 22 Apr 2009 10:30:17 +0000

Today’s budget announcement is being billed as the most significant of recent times given the UK’s current financial woes.

This is both a breaking news story, but one that requires closer analysis and follow up – and, perhaps most importantly, the ability to make it relevant to the reader.

So how are news organisations covering it online and who’s ticking these boxes?

Telegraph.co.uk
Currently performing well in Google News search for budget, the Telegraph is going in big on online coverage today.

It will be updating throughout the day via its @Telefinance Twitter account (headed up by @hrwaldram). Meanwhile a trio of Telegraph reporters have been liveblogging budget news since 6:30am.

On the subject of Twitter – the Telegraph has reinstated its Twitterfall – an embed aggregating all Twitter updates marked #budget. The feature had to be taken down earlier in the week, because of some mischief, but so far so good with the tweaked (filtered?) version.

In addition there’s a nice ‘What to expect’ guide breaking down the issues that are likely to feature in the budget announcement.

FT.com
Arguably the go-to site for budget coverage given its specialism, the FT is building on tried and trusted features from last year (a budget day podcast, video analysis, a budget calculator) with a new liveblog from 12pm covering Alistair Darling’s speech, editor Robert Shrimsley, who will participate, told Journalism.co.uk.

The format is based on the site’s MarketsLive feature successfully developed and used by its Alphaville blog. As such it will ‘bring people people up to speed, but inform them in an entertaining way’. Financial analysis but entertaining – two styles that rarely meet, said Shrimsley, but that will be key to FT.com’s liveblogging of the budget.

“There’s a premium on getting that information out and telling people what its means. We feel at the FT that we have the right people to pass on that analysis,” explained Shrimsley.

There will be a Twitter feed too, but it’s crucial not spam people with updates, he added. Readers are encouraged to participate in both this stream and the liveblog though.

Alphaville isn’t being used as a lab for experimenting with new ways of coverage, he stressed, but there is potential for more liveblogging across the site. It’s important not to overdose on technology, however, but to use only when applicable, he added.

“Can we offer our audience what is worth reading? There’s lots of innovation on the internet and there’s lots that you can do – that doesn’t mean you have to,” he said.

Channel 4 News website
More use of Twitter by the Channel 4 news team – as introduced by presenter Krishnan Guru-Murphy in the vid below:

There will also be use of CoverItLive (CiL) for a liveblog starting at 12pm, which was similarly used in the site’s coverage of the G20 summit.

Some nice additional touches include the use of FactCheck to test the claims made by the chancellor in the budget; and a wordcloud (or Snowcloud) of Darling’s announcement.

Sky News Online and Times Online
A specially built budget page has been set up including a liveblog, live video streams of the budget speech, and analysis from bloggers, tax experts and taxpayers, the site told us. There’s a good guide to how to use Sky’s online coverage too – one particular highlight, the chance for users to get answers from PKF UK tax accountant Matt Coward.

Meanwhile Times Online will be following up its excellent liveblogging of the G20 summit with a version starting at midday today.

Liveblogging at regional level
Deciphering what the budget means for the average news reader is being tackled head on by the Newcastle Evening Chronicle with a liveblog taking place across a number of Trinity Mirror centres.

“We’ll be mainly trying to digest it for *normal* people with rx [reactions] from experts, rather than the scary £180bn debt figures,” said Colin George, multimedia editor, in a Twitter update.

Wales Online (bringing in a tax expert) and the Birmingham Post – under its dedicated Live! Section – also host budget day liveblogs (using CiL again).

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Google ends Radio Ads scheme – cites same reasons as Print ads closure

Laura Oliver — Fri, 13 Feb 2009 13:06:50 +0000

After the search giant announced the end of its Print Ads scheme, Journalism.co.uk contacted Google about the future of its audio and TV ad initiatives.

Would they be affected? A resounding no from the Google spokesman.

Well, yesterday Google announced it will be closing its Radio Ads programme – citing similar reasons to the print scheme closure:

“While we’ve devoted substantial resources to developing these products and learned a lot along the way, we haven’t had the impact we hoped for.”

Instead Google will focus on online audio streaming and advertising around this, phasing out the existing audio ads by May 31 and selling Google Radio Automation – the software that automates broadcast radio programming.

Up to 40 staff involved with the project are expected to lose their jobs, said Susan Wojcicki, vice-president of product management, in the blog announcement.

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Neil Thackray: The plight of the business magazine and the rise of the lone blogger

Judith Townend — Fri, 30 Jan 2009 12:57:09 +0000

Neil Thackray has 25 years experience in B2Bs, in senior roles at RBI, Miller Freeman and as CEO of Quantum Business. Most recently, he was CEO of Nexus Business Media, before stepping down a few weeks ago.

He gets off to a good start with his second blog post: ‘Starting a discussion about the future of B2B Media’. He looks at the effects of the internet on niche business to business publications. One effect “has been the result of the phenomonen you are reading now” – the rise of the lone or collaborating bloggers.

Meanwhile, far from business magazines being the ‘bible of the industry’, “they are reduced to being one of many sources of information in a world where reader loyalty is as fickle as a click on a Google search result,” Thackray argues.

Full story at this link…

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Google closes Print Ads scheme

Laura Oliver — Wed, 21 Jan 2009 14:20:48 +0000

Despite partnering with more than 800 US newspapers, Google has decided to end its Print Ads scheme, which saw the search engine help partners run traditional print-based advertising campaigns.

According to a post on the search engine’s Let’s Take It Offline blog, the service wasn’t having the desired impact and resources behind the project will be reinvested in finding other revenue sources for publishers through Google’s products.

“We believe fair and accurate journalism and timely news are critical ingredients to a healthy democracy. We remain dedicated to working with publishers to develop new ways for them to earn money, distribute and aggregate content and attract new readers online. We have teams of people working with hundreds of publishers to find new and creative ways to earn money from engaging online content. AdSense, DoubleClick, Google Maps, YouTube, Google Earth, Google News and many other products are a part of our significant investments to innovate in this space,” said Spencer Spinnell in the post.

“These important efforts won’t stop. We will continue to devote a team of people to look at how we can help newspaper companies.”

Google began trialling print advertising in 2005. The ads will no longer be available from February 28, though campaigns already planned will be run until March 31.

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HuffPost: What Google Can Do for Journalism

John Thompson — Thu, 08 Jan 2009 16:35:02 +0000

Dan Froomkin suggests seven ways Google could help journalism (if it really cared). Full story…

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Reuters: Google wants to ‘fast lane’ its news, reports WSJ

Judith Townend — Mon, 15 Dec 2008 12:00:15 +0000

Google has approached certain internet carriers with a proposal to create a 'fast lane' for its own content, 'countering' its previously stance of equal network access for all content providers, reports Reuters, citing a Wall Street Journal article. 'Google's proposal, called OpenEdge, would place Google servers directly within the network of the service providers', the report continues.

The Associated Press: Google updates search index with old magazines

Judith Townend — Wed, 10 Dec 2008 12:45:34 +0000

Google has added magazines to its internet search engine, AP reports. "As part of its quest to corral more content published on paper, Google Inc. has made digital copies of more than 1 million articles from magazines that hit the news-stands decades ago."

Naming Baby P is not about giving into a Facebook campaign

Judith Townend — Tue, 18 Nov 2008 10:45:30 +0000

Naming Baby P and his mother is not about giving into a hysterical Facebook campaign group; this is about confronting the reality of the online age.

I can’t link to it here, because it would be breaching reporting restrictions, but I know Baby P’s name, the baby’s mother’s name and the name of her partner.

So does anyone with even a little bit of Google cache savvy about them: it’s on a BBC report from 2007. Google cache preserves a page even if, as the BBC has done, original articles have been removed.

As the Independent reported, Facebook groups have published the details, despite the court order not to.

My argument is not about revealing the names for justice, it is about having a law which can actually be enforced.

If it had been reported abroad, on non-UK websites, they would be not be held accountable under the UK Contempt of Court legislation. Court orders, such as the one in this case protecting the names of the defendants, are simply not feasible in the web age.

I believe that whatever ensures fair trials without prejudice, protects the innocent people involved in the case (other people connected or in the family, for example) is necessary, and if keeping the names secret does that, then that should be done: I certainly won’t be joining any Facebook group to force their disclosure.

But it should be done in such a way where they really are secret, which has not happened in this case:

Jason Owen’s name is known; the mother’s name has also been previously published and is reachable with a quick search; the baby’s photograph is in the press.

One of the Facebook groups has a description reading: ‘For sum [sic] reason the press have seen it fit not to reveal the sick people who killed this poor helpless child.’

The press has not chosen to keep quiet (they certainly would print the names if they could); they are bound by law not to. But what happens when the wider community who have not been taught about reporting restrictions and contempt of court choose to publish, using blogs and social network sites?

I imagine that most people in that community, and wider geography, knows who the family are. Last night’s BBC Panorama showed that the research team were able to access things the mother wrote on social networking sites.

Yet the names cannot be disclosed by the British press without contravening the Contempt of Court Act. This means that disclosures are made through people who aren’t necessarily so concerned about, or even think about, media ethics or face any kind of editorial process.

As I reported in September, Bob Satchwell from the Society of Editors believes the legislation is out of date and redundant, as do many others.

Orders, such as those under section 11 of the Contempt of Court Act 1981, for example, allow a court to ban publication of specific information, in addition to statutory reporting restrictions. But how on earth to enforce this in an online world?

This is starkly proven in the case of Baby P.

It’s time to readdress our laws, as Satchwell has urged the Attorney General, and make trials really fair.

Postscript: I’ve just found Martin Belam’s blog post, which makes a similar point, and also focuses on the ’sheer scale of useage of the internet’ in the UK as compared to 2000 when Victoria Climbié case was reported, for example.

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