FT.com on Robert Peston: the characters shouldn’t get bigger than the brand

Well, although we’re not having a drink in the Long Room we did get to ask FT.com’s Rob Grimshaw about his views on the BBC’s Robert Peston (formerly of the FT). After all, the FT lept to the BBC’s economic editor’s defence last week.

What does Grimshaw, FT.com’s managing director, think of Peston-mania? Journalism.co.uk asked.

“Ah, the all powerful Robert Peston,” Grimshaw laughed.  Individual and ‘big’ personalities are important, he said. “The characters matter. It’s not just about the FT brand – it’s about what these individuals think.

“But I don’t think they can ever be bigger than the brand,” he said. Although, ‘ultimately they are part of core FT message,’ he said.

You can listen to his comments here:

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J.co.uk ain’t in the old boys’ financial club just yet

Journalism.co.uk got a long chat with the FT’s Rob Grimshaw last week, as reported over on the main news channel. He’s been ever so busy talking to lots of media reporters about FT.com’s new, and exclusive, Long Room facility.

Sadly, Journalism.co.uk can’t report back on the exact nature of the Long Room … we did try and sneak in this morning but this has just pinged back:

“Thank you for your application to join FT Alphaville’s Long Room. We regret to inform you that your application has been unsuccessful, as you don’t appear to meet our strict criteria for membership.”

We’re told we can try again if our situation changes. Ho hum. Looks like we’ll be gazing in the windows of the old boys’ club for a while, from the cold and snowy outside. We’d chosen a little profile cartoon and everything.

We did know we weren’t exactly qualified, but our multimedia curiousity got the better of us. To be fair, we probably have don’t have much to take to the online financial ‘table’.

We’ll just have to make do with Markets Live for now.

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Financial round-up: FT Alphaville on Facebook; headlinemoney.co.uk expands

The Financial Times’ Alphaville blog is hosting a Q&A session on the world’s credit markets through it’s Facebook group.

Tomorrow between 3-4pm BST (10-11am EST and 7-8am PST) journalists Sam Jones and Stacy-Marie Ishmael issue will be answering questions from users live.

Meanwhile headlinemoney.co.uk, a financial news site, is expanding its free services to general news reporters as they are ‘increasingly covering money-related stories’, a press release from the site says.

Journalists can sign up for special guest passes to the site, which offers a case study request facility, a financial release news wire, background information on financial instutions, and a directory of financial journalists for editors looking to make commissions.

The offer is very much a way to meet the demands of the current economic situation, a spokeswoman for the site told us:

“With no obvious end in sight to the global financial crisis, we are happy to extend the offer for at least a month, or until the end of the year, if the demand for our resource remains high amongst non-financial journalists.

“On the duration front, again, it’s a case of regularly monitoring the situation. Once use of the headlinemoney site by a generalist reporter begins to fall away, then we will be inclined to think it’s a case of job done and will probably switch off access privileges. Those with guest passes can always reapply further down the line if the need should arise again.”

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Online media consumption up by seven per cent, as a result of financial strife

Yesterday, Beet TV flagged up that a record number of users seeking online media information led to a seven per cent spike in traffic for Akamai, the delivery network which carries the internet flow for NBC, the BBC, Reuters and other news sites.

The current economic turmoil, hurricanes and the presidential campaign has helped boost the need for online information. At their peak, Akamai were registering 3.7 million requests per minute.

The spike follows a trend for online news sites doing well in times of financial strife: last month site traffic ‘exploded’ at the FT.com, as a result of the drop in share prices.

The need for information was felt on Wall Street, coinciding with a redesign of the Wall Street Journal Online. “Monday set an all time record of two million visitors”, a Wall Street Journal spokeswoman told Beet.TV.  Traffic on Tuesday was nearly as high.  “These are pretty big numbers, considering monthly unique visitors are 17 million,” she said.

The irony is that financial disaster, hurricanes and presidential elections seem to be a good thing for the world of online media.

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Online revenues up for Independent and Johnston Press, but print ads fall

At the same time as reports of significant decline in UK and US print advertising, online advertising revenue is up for the Independent News Media Group (INM) and Johnston Press.

Johnston Press, the publisher of the Scotsman and over 300 regional newspapers and websites, announced that digital revenues had grown by 52.1 per cent to an unstated figure, in its interim results for the 26 weeks ending June 30.

The publisher reports that it will ‘continue to experience significant growth in overall audience reach – combining our newspaper readership with the rapidly increasing number of people visiting our websites.’

Meanwhile, INM, which - among other titles - publishes the Independent, the Belfast Telegraph and the Independent on Sunday, saw online revenue from advertising grow by 23.3 per cent to €15.9 million in the six months prior to June 30, it reported in its half-year results.

INM’s online revenue (including its stakes in other online ventures) rose buy 57.1 per cent to €30 million over the same period ‘reflecting good organic growth and a continuation of its multimedia investment strategy across all regions,’ the report said.

Online classified and display advertising now represents around 4 per cent of publishing advertising for the group. This increase was helped by ‘strategic’ investments in services such as price comparison, online gaming, image search, and mobile.

Nonetheless, online was included in INM’s overall group costs, which increased by 1.4 per cent. The publisher also recorded ‘certain online and education start-up development costs’ of €6 million and €19 million.

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