DNA09 – Economically distressed but making the most of it

It started off bleakly, but the talk got more positive as the participants warmed up. These are four digital leaders, driving forward ambitious online projects in their respective countries:

• Eric Echikson, Google’s senior manager for communications in Brussels

• Katharina Borchert, chief editor of the online newspaper DerWesten.de and also the managing director of WAZ NewMedia

• Pierre Haski, president of the society and editor-in-chief of the online French newspaper, Rue89

• Turi Munthe, CEO of the citizen journalism site Demotix

In a discussion led by Richard Gizbert, the panel discussed their hopes for opportunism in a dire economic climate.

Starting with a gloomy video reminder of the demise of the Rocky Mountain News, the panel were then probed on their own thoughts and experiences.

Katharina Borchert, from WAZ media, said the last 3-5 years have been a real opportunity, despite the fact they’re currently laying off a third of their staff.

To be using user-generated content in the way they are would have been unthinkable three years ago, she said.

Web is no longer an add-on, she said. There’s ‘more freedom to create content for the web’.

Video is the most popular content on their site, she added.

Pierre Haski, who left his job at Liberation newspaper to set up the independent French newspaper, realised the opportunity for different types of conversations with readers.

“Through blogging you reconnect with your readers. We tried to develop a model of participative news website, where readers could contribute to news process,” he explained.

After failing to sell the idea to Liberation, he and other colleagues left to launch Rue89.

“Not only will we survive the crisis but we will make money next year,” he said.

Then, Munthe, who set up his agency Demotix in a bid to source citizen journalism from around the world to counter what he perceived as a lack of original foreign news content.

“The flip side of the doom and gloom there are all sorts of opportunities out there,” he said.

He’s not worried about the content control, as editing happens within the process. “Who figured out three columns of smoke was wrong? Bloggers. That’s exactly what Demotix is trying to replicate.”

Demotix tries to bring together collaborative voices to self-correct stories and content, Munthe explained.

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Citizen journalism website Helium.com secures $17m investment

Citizen journalism site Helium.com has secured $17millon in funding. According to a press release from businesswire.com, the financial backing is from an international group of investors led by Signature Capital LLC.

“Helium‘s unique platforms put the power of citizen engagement behind media publications, enabling them to engage readers in a way that will help grow audiences and increase reader loyalty,“ said Bill Turner, principal of Signature Capital, in the release.

“With Helium.com, we are bringing our financial resources to further accelerate this growth in citizen journalism, and to support Helium‘s objectives towards providing solutions to newspapers at a time when budgets are shrinking and ad revenues are down.“

The site currently has a community of over 150,000 writers covering subjects from politics to pets and sport to science. The website’s terms have recently been changed to promote higher quality content. The changes include allowing ’starred writers’ to receive payment upfront for new articles.

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Citizen journalism site NowPublic adds new features

Canadian website NowPublic.com has introduced a host of new features to the site to ‘raise the bar for trust and credibility’ for citizen journalism, a press release from the site has said.

A new ranking system for members of the ‘crowd powered news site’ has been introduced to rate members based on their contributions – including factors like page views generated, comments received and number of front page stories.

A ‘presence stream’ added to the site also shows feeds of content created by users’ on external sites like Flickr, Twitter and YouTube.

Finally a news dashboard has been created to give users control over what content and which NowPublic feeds they subscribe to.

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Digital Journal launches revenue sharing for its citizen journalists

Digital Journal has relaunched its citizen journalism site, which now includes a revenue sharing initiative for citizen journalists.

Regular contributors to the site can now qualify for a share of the ‘moneypot’ made up from advertising revenue and the site has reportedly already paid out $38,000 to citizen journalists.

The initiative applies to news stories, rather than blogs, journals, groups, photos or video, and is calculated on the number of news stories each citizen journalist uploads rather than purely on the popularity of individual posts.

Citizen journalists who would like to be paid for their contributions must first have their work approved by the Digital Journal board to ensure they ‘have a solid understanding of spelling and grammar, and can show an ability to find and research relevant news.’

The move distinguishes the social news site from competitors such as Newsvine and Norg as the first online community to share a portion of revenue, albeit to a small percentage of its total users.

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Innovations in Journalism – Orato.com

Each week we give technology developers the opportunity to tell us journalists why we should sit up and pay attention to the sites and devices they are are working on. This week it’s citizen journalism site Orato.

1) Who are you and what’s it all about?

I’m Paul Sullivan, editor-in-chief of Orato.

Orato is a citizen journalism site that features stories from 3525 (last count) citizen correspondents from around the world.

Anyone can post text, audio, video story or photo slide show and comment on the site after registering.

We encourage first-person accounts, partly for practical reasons – people are comfortable speaking in their own voice about what they encounter, what’s going on in their lives, and what they think and feel – but also because it communicates on a more intimate level.

2) Why would this be useful to a journalist?

Orato is useful to journalists as a source of fascinating stories that don’t stem from the usual sources or locales.

On the home page, as I write, there’s a piece by a guy who kills baby seals for a living on the ice of Newfoundland, who is unapologetically carrying on a family tradition; there’s a story from the jackman (he jacks up the wheels) for the Nascar Red Bull team…he watches the cars go by at 198 miles an hours, then has to be ready in a split second to change the tires on his driver’s car; there’s a story about a family in Turkey who walks on all fours – their standard means of locomotion, a piece from a guy who spent more than a decade high up in Scientology’s secret army, and a piece from an astronaut on what it’s like to walk in space.

Some of these pieces we’ve solicited; others have come unbidden.

Orato is a treasure chest for journos looking for stories. It is also a place where journalists can and do post pieces that are viewed as too controversial or unpublishable at their own workplace.

3) Is this it, or is there more to come?

We’re already formulating Orato 3.0 (2.0 introduced video and interactive features such as the activity tracker).

In 3.0 we’re going to focus even more on the social media dimensions of the site…allow correspondents to instant message each other, allow them to customize their own MyOrato home page to display the subjects they’re interested in, etc.

We’re constantly thinking about new ways to expand citizen journalism – live video, versions in other languages, syndication of our best pieces using widgets, etc.

4) Why are you doing this?

For these reasons:

• Because it’s important. This site has become a platform for people who otherwise may have no public voice – the sex trade workers who covered the serial killer trial in Vancouver, the Scientology refugees who have come to the site to bear witness against an oppressive cult, people who have been abused by authority and people who just love to tell stories and are looking for a safe, reputable and credible place to do it. It’s a democratic phenomenon, one we’re proud to be a part of.

• Because people want it: now that the bandwidth and interactive technology exist, people are eager to participate and we give them at least one outlet.

• Because it’s exciting. It’s the marketplace for a magnificent variety of voices and experiences; it’s the court of public opinion.

• The wonder of it all: Strange and exotic stories appear out of nowhere. One day, the former chief executioner for Kenya decides to tell his story.

• It’s great fun.

5) What does it cost to use it?

Nothing. It’s all free.

6) How will you make it pay?

We’re in the process of negotiating with online ad agencies to feature ads on the site. As traffic increases so will our CPM rate and our revenue. We have a number of other ideas in the development phase, but they’re not quite ready for prime time.

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Innovations in Journalism – ScribbleSheet

1) Who are you and what’s it all about?

I am John Ndege, co-founder of ScribbleSheet.

ScribbleSheet is a citizen journalism site that focuses on contrarian opinions and unreported news typically with a young adult slant.

Its about empowering people people to express themselves so everyone has a voice.

2) Why would this be useful to a journalist?

Its a great place to find interesting stories mainstream publications forget or simply ignore. The youth angle helps give an insight into what the under 30’s think about politics, society, business and technology.

For writers, ScribbleSheet gives them the opportunity to improve their skills and gain feedback from the community. Editors of major publications should take note they may just find their next writer on ScribbleSheet, there are some talented individuals on the site.

3) Is this it, or is there more to come?

We don’t believe in standing still. We are continually evolving, adding new features and responding to user feedback. We cannot reveal anything just yet but expect some major changes in the coming months.

4) Why are you doing this?

If I want to read alternative and insightful stories about politics and society that have a youthful slant I have few places to go.

If I am an aspiring writer with intelligent things to say but lack the expertise or time to commit to a blog where do I go? There are not many places that fit these requirements yet there is a burgeoning need. Just think about all the student journalists after they graduate, most stop writing. This needn’t happen.

5) What does it cost to use it?

Everyone’s favourite word – FREE!

6) How will you make it pay?

Advertising initially, with other possible revenue streams to follow. However, at the moment we are focused on acquiring readers and writers. Presently we are looking for angel investment.

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