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Charles Arthur: ‘The long tail of blogging is dying’

June 26th, 2009 | No Comments | Posted by Laura Oliver in Editors' pick, Social media and blogging

Arthur picks up on a trend made apparent by anecdotal evidence and research, and Technorati data on the Guardian’s own blogs, that the long tail of blogging is dying as bloggers turn to different, easier platforms.

So are blogs being replaced – and by what?

“Facebook’s success is built on the ease of doing everything in one place. (Search tools can’t index it to see who’s talking about what, which may be a benefit or a failing.) Twitter offers instant content and reaction. Writing a blog post is a lot harder than posting a status update, putting a funny link on someone’s wall, or tweeting. People are still reading blogs, and other content. But for the creation of amateur content, their heyday for the wider population has, I think, already passed. The short head of blogging thrives. Its long tail, though, has lapsed into desuetude,” writes Arthur.

Full post at this link…

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AP: FTC to monitor blogs for ‘tainted reviews’

June 24th, 2009 | No Comments | Posted by Laura Oliver in Editors' pick, Legal, Social media and blogging

The US’ Federal Trade Commission is extending is monitoring of  reviews of products and services to blogs.

New guidelines expected to come into force this summer will expand the body’s remit to bloggers offering false claims or who do not disclose conflicts of interest.

An interesting shift in regulatory thinking:

“As blogging rises in importance and sophistication, it has taken on characteristics of community journalism – but without consensus on the types of ethical practices typically found in traditional media,” reports the AP.

Full post at this link…

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Video: The role of blogging in the BBC

March 19th, 2009 | No Comments | Posted by Laura Oliver in Broadcasting, Social media and blogging

As the BBC makes some style changes to its blog format, deputy director of BBC News, Stephen Mitchell, discusses the role of blogs at the BBC on Newswatch:

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Comment: The NUJ and new media – ‘bloggers rejoice in lower standards’

February 20th, 2009 | 4 Comments | Posted by Laura Oliver in Social media and blogging, comment

It was with some astonishment that I read the following comment from the chair of the UK’s National Union of Journalists (NUJ) professional training committee, Chris Wheal, on Adam Tinworth’s blog:

“The NUJ fails to maintain standards in blogs because bloggers themselves rejoice in having lower standards.”

Tinworth had written about his discovery in his blog’s referrer logs that an email exchange within the NUJ under the subject ‘effing blogs’ had led someone to his website.

Wheal points out some flaws in the original post, as he sees them – in particular an alleged witch hunt surrounding one of the recipients of the email.

Personally I don’t believe a witch hunt was Tinworth’s aim – he was, as Suw Charman points out in the post’s comments, writing about what he observes.

Aside from that it’s hard to engage/respond/take on board what Wheal is saying when the tone gets your back up in the way it does and makes sweeping statements like the above.

He goes on to say that the NUJ is currently looking at Yahoo Pipes and new Webvision CMS – great, talk to your members, many of whom are also bloggers, about it.

But do this in a way that respects the ’social’ aspect of social media and learn that blogs like Adam Tinworth’s are intended as open conversations.

Wheal says he wants the NUJ training committee to engage with bloggers to raise standards – this is a lesson in how not to do it.

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Bild reaches out to blogosphere with Twingly

February 4th, 2009 | No Comments | Posted by Laura Oliver in Newspapers, Social media and blogging

We’ve seen it picked up by newspapers elsewhere in Europe, but this week Germany’s Bild announced it will improve its connections with bloggers by introducing Twingly to its sport, entertainment, German premier league football and English-language site, Bild.com.

The Blogstream widget links back to bloggers who are linking to Bild content in an attempt to share some link love and let the paper see where its content is being picked up and talked about.

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Currybet.net: No mention of blogs/Google/Twitter in Ofcom report

January 23rd, 2009 | 1 Comment | Posted by Laura Oliver in Broadcasting, Editors' pick, Social media and blogging

Martin Belam has run a quick search through the ‘Putting Viewers First’ section of Ofcom’s public service broadcasting review.

Despite looking at ‘emerging trends involved with Internet delivery of content to an ever more interactive British audience’, there’s no mention of search, Twitter, blogs, Google…

Full story at this link…

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OMNT: Journalists – how to get to know your bloggers

Tips on how to find relevant blogs linked to your patch or community. Full story...

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PSFK: Journalism lessons for bloggers

December 18th, 2008 | No Comments | Posted by Laura Oliver in Editors' pick, Social media and blogging
A list of 10 things bloggers could learn from journalism - including developing a style and tone, and keeping your posts newsworthy/relevant to readers. Full story...

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OJB: Why people stop blogging

December 16th, 2008 | No Comments | Posted by Laura Oliver in Editors' pick, Social media and blogging
Paul Bradshaw's theory on why people stop blogging: 'They do not become part of an online community'. "There is a moment at which the momentum of starting a blog fades, and a new momentum - the regular input of community - is needed to continue," he says. Full story...

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MediaWeek: Condé Nast decides to close blog network

December 15th, 2008 | No Comments | Posted by Judith Townend in Advertising, Editors' pick, Social media and blogging
MediaWeek reported on Friday that Condé Nast is closing its network of blogs Product Fiend, Elastic Waist and Daily Bedpost, in one of its moves to reduce online expenditure, in the face of slowing advertising revenue growth. Full story...

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