As reported all over the shop, yesterday saw the launch of the online news aggregator site, The Daily Beast, captained by former editor of Tatler, Vanity Fair and The NewYorker, Tina Brown, and backed by Barry Diller, of IAC/InterActiveCorp.

PaidContent had managed a sneak preview, but the likes of Roy Greenslade, and Journalism.co.uk had to wait till its official grand unveiling yesterday afternoon.

Named after the fictional tabloid in Evelyn Waugh’s 1938 novel, Scoop, Tina Brown describes The Daily Beast, on her site, as: “the omnivorous friend who hears about the best stuff and forwards it to you with a twist.”

Her motley crew boasts the satirist Chris Buckley, former McCain adviser Mark McKinnon, Project Runway’s Laura Bennett and Facebook’s Randi Zuckerberg.

The site’s bold red and black design has a large list of contributors and features a collection of news, opinion, blogs, links and video.

Over at Cyber Journalist Net they reckon it’s ‘about 30 percent original content’ and Gawker is having fun speculating about Brown’s spending habits.

Opinion in the US seems to be split on the site: Deadline Hollywood’s Nikki Finke thinks it ’sucks’, but as the New York Observer points out she said that about Huffington as well.

Steve Johnson at the Chicago Tribune reckons there’s irony in the choice of title but doesn’t think that necessarily matters.

With absolutely no advertising on the site, it will be interesting to see whether The Daily Beast can survive in the online jungle. It seems to have had a lion’s share of initial hype at least.

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