Publishers are building internal sales teams to replace ad network deals, as part of cost-cutting, according to this report.

Full story at this link…

Similar Posts:

• Mediaweek: Current TV cuts 80 staff across global offices
• DutchNews.nl: RBI to grow online income by 50 per cent in three years
• InPublishing survey: ‘Behind the turnover figures, the industry is essentially still in profit’
• Robert Niles: ‘Communities are key in building websites’ advertiser support’
• MediaGuardian: Daily Mirror makes senior appointments following newsdesk job cuts

Yahoo! has released more details of its forthcoming online advertising system, which will make use of behavioural targeting.

The AMP! system – formerly known as Project Apex – aims to help online publishers in buying and selling advertising across search, display, local, mobile, and video platforms, and will offer partners tools to target ads according to the location, age and interests of consumers.

According to a press release from the company, the system will give publishers and advertisers access to Yahoo!’s own portfolio of websites in addition to more than 600 US newspapers, which are part of the Newspaper Consortium.
The first stage of Amp! will be rolled out to members of the Newspaper Consortium in the third quarter of this year, with plans to extend the service to additional publishers, advertisers, agencies, and ad networks into 2009.

Similar Posts:

• Yahoo! and CNET enter partnership to reach new audiences
• Innovations in Journalism – socially referred and aggregated news from Yahoo! Buzz
• MTC09: Moritz Wuttke – Don’t rely on Google and develop your own AdSense
• Editor&Publisher: Yahoo’s new newspaper ad platform
• Increase in UK online display advertising activity, says Nielsen