The Media Blog: What’s the value of a journalist that Twitters?

Chie Elliott looks into the relationship between journalists that use Twitter and the Audit Bureau of Circulations Electronic (ABCe) results for their respective titles in this post.

“Media people are using Twitter as an instrument for sharing and crowdsourcing, for networking and live-reporting. A journalist with a popular blog or social media presence can only be positive for the publication’s brand. If Twitter is a waste of work time, time has never been so well wasted. Furthermore, if a journalist is creating content while simultaneously publicising the content carrier, isn’t that doing two jobs for the price of one?”

via The Media Blog: Are journalists who tweet value for money?.

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Journalism Daily: Council newspapers, INMA/OPA event and more editorial outsourcing

Journalism.co.uk is trialling a new service via the Editors’ Blog: a daily round-up of all the content published on the Journalism.co.uk site.

We hope you’ll find it useful as a quick digest of what’s gone on during the day (similar to our e-newsletter) and to check that you haven’t missed a posting.

We’ll be testing it out for a couple of weeks, so you can subscribe to the feed for the Journalism Daily here.

Let us know what you think – all feedback much appreciated.

News and features:

• IPC titles hold steady in new ABCe report
• Comment: ‘Council newspapers: a disaster for democracy’, Mark Wallace, campaign director, TaxPayers’ Alliance
• INMA and OPA Europe partner to discuss future of news media
• Liz Nickels leaves assistant editor position to go freelance

Ed’s picks:

• City Pages: When a reporter leaves – who owns the Twitter account?
• Online Journalism Blog: Help map local blogs in the UK
• Media Release: Schibsted titles to livestream Norwegian football matches
• paidContent:UK: Getty Images VP on finding business models for cit-j photos
• Cplash: Thank you message from Laura Ling

Tip of the day:

• Twitter tips for freelancers

#FollowJourn:

• @rachcolling/freelancer

On the Editors’ Blog:

• Sheffield photojournalism students refuse exam retake
• Pagemasters editorial outsourcing spreads to the US and Canada
• Sports section revamp for Northcliffe – building a sporting community
• #bnewstip: Broadcast journalism tips from @newsleader

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• Getty teams up with Yahoo to tap into Flickr users
• Journalism Daily: Changing business models for photographers and branding for journalists
• News agencies suspend Australian cricket coverage over online coverage terms
• Beatblogging.org: Globe and Mail/Reuters using Twitter photos of China riots
• Journalism Daily: Timetric on data journalism, new book on financial journalism and Northcliffe’s hybrid model

Malcolm Coles: How US traffic is vital for UK newspaper sites

This is a cross-post from Malcolm Coles’ personal website. You can read other posts by Coles on the Journalism.co.uk Editors’ Blog at this link.

The latest figures for UK users from the audited ABCes together with Compete’s figures for American site usage show how USA traffic is vital for UK newspaper sites.

On average, US traffic is 36.8 per cent of the UK traffic (i.e. there is just over one US visitor for every 3 UK visitors). The figure for the Telegraph is slightly higher (44.5 per cent) and for the Mail it’s a massive 62.5 per cent.

These figures are all for June 2009. The FT wasn’t audited in June’s ABCes. The Express isn’t in the ABCes.

They are further proof that the Mail’s success in the June ABCes was driven by American searches for Michael Jackson’s kids.

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• How the Guardian and Telegraph overtook the Mail in latest ABCe traffic report
• How sticky are UK newspaper sites? 62.8 per cent of users look at just one page, says Alexa
• Malcolm Coles: Michael Jackson’s kids made the Daily Mail the most visited UK newspaper site in June
• Guardian: Mail website has most overseas users
• Lone Star defies downward trend in revised ABC results

ABCe Release: Brand Republic has published its first ABCe enhanced certificate

Brand Republic has published its first ’site-centric visitor profile data’ via an ABCe Enhanced Certificate, according to a release from ABCe. ABCe said that the website, part of Haymarket Business Media, is the first business-to-business website to do so.

Full release…

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ABCe success for Dennis Publishing

Dennis Publishing’s latest Audit Bureau of Circulations Electronic (ABCe) figures have been released highlighting a growth in popularity for the publisher’s digital titles.

Dennis’ iGIZMO, which was launched in February, attracted an average of 101,785 unique users per fortnightly issue over the last year, a press release from the group said, while weekly title Monkey recorded 283,541 unique users on average and 1,009,298 for September.

The latest figures show a fourth successive rise in ABCes for Monkey, according to the release.

Fortnightly magazine iMOTOR’s issue average for unique users was 108,622 – 221,739 in September’s figures.

These audits prove that the digital magazine sector is a viable, growing and successful business model. In addition, these titles are really delivering for our advertisers,” said Bruce Sandell, head of NPD at Dennis, in the statement.

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ABCe opens six month audit option to all publishers

Following the release of six month certificates for the regional press, media auditors ABC are extending the offer of twice yearly online audits to all media owners, from January 2009.

An ABC press release said yesterday that the new certificates will detail monthly and daily unique users or browsers for media publishers. Visual charts will also be available.

The existing monthly audits can still be conducted using ABCe.

The ABC statement explained that by choosing to report their online figures on a six month basis, publishers ‘are committing to continuous reporting of their online activity’.

Speaking in the release, Jan Pitt, director of magazines, ABC, said: “The response has been good so far, these changes are to give publishers more options and enable them to demonstrate to advertisers and media buyers their cross platform performance.”

A guide to how the reporting options work can be downloaded from the ABC website at www.abce.org.uk.

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• Guardian debuts six-monthly ABCe figures for regional websites
• ABCe Release: Brand Republic has published its first ABCe enhanced certificate
• Newsquest attracts 4.8m unique users in 2007
• ABCe success for Dennis Publishing
• ABC: US circulation regulators reduce costs for newspapers

Guardian debuts six-monthly ABCe figures for regional websites

Guardian News and Media (GNM) has become the second publisher to officially sign up for the Audit Bureau of Circulations Electronic’s (ABCe) six-monthly web traffic audits, according to a release from the bureau.

The new audits will provide detailed daily, weekly and monthly breakdowns of unique user/browser and page impression figures for sites within GNM’s regional portfolio, which have previously reported web traffic stats on an ‘ad hoc’ basis.

Regional GNM sites getreading.co.uk, manchestereveningnews.co.uk and manchesteronline.co.uk , as well as thejobsmine.co.uk will be analysed as part of the new arrangement.

Online traffic data will be presented alongside print circulation figures for the titles, the bureau added.

GNM follows Northcliffe Media, which signed up 10 of its regional websites for the new certificate earlier this month.

In a press statement accompanying the announcement, Northcliffe said it plans to increase the audit to 20 sites by 2009, and to cover ‘all major urban and regional sites’ in the future.

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How did the national newspaper online sites report the August ABCes?

This post has backfired a little: the original idea was to look at how the national broadsheets reported the ABCes because it’s always interesting when a publication or website has to report on itself – on its good or bad performance.

Here’s how the Guardian did it today:

That obsession [Team GB] most obviously helped the Guardian, which took advantage of the Beijing effect. That meant that guardian.co.uk remained the UK’s biggest online newspaper for August, attracting 23.11 million global unique users last month, a 46% increase from August 2007 and up 12% on July this year. The Guardian added 2.5 million unique users last month and still has the largest number of UK-based online readers: 8.77 million or 38% of its total audience.

And on the day itself like this.

And Telegraph.co.uk?

It looks like they didn’t.

Times Online?

It appears not.

Independent.co.uk?

Nope.

FT.com

No.

Please correct us if we’re wrong.

Looks like there was only one national newspaper who gave the August stats so much online space. But you could read about the ABCes at Brand Republic, Press Gazette, NMA and here at Journalism.co.uk. Or find the data for yourself here.

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