ABCe success for Dennis Publishing

Dennis Publishing’s latest Audit Bureau of Circulations Electronic (ABCe) figures have been released highlighting a growth in popularity for the publisher’s digital titles.

Dennis’ iGIZMO, which was launched in February, attracted an average of 101,785 unique users per fortnightly issue over the last year, a press release from the group said, while weekly title Monkey recorded 283,541 unique users on average and 1,009,298 for September.

The latest figures show a fourth successive rise in ABCes for Monkey, according to the release.

Fortnightly magazine iMOTOR’s issue average for unique users was 108,622 - 221,739 in September’s figures.

These audits prove that the digital magazine sector is a viable, growing and successful business model. In addition, these titles are really delivering for our advertisers,” said Bruce Sandell, head of NPD at Dennis, in the statement.

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ABCe opens six month audit option to all publishers

Following the release of six month certificates for the regional press, media auditors ABC are extending the offer of twice yearly online audits to all media owners, from January 2009.

An ABC press release said yesterday that the new certificates will detail monthly and daily unique users or browsers for media publishers. Visual charts will also be available.

The existing monthly audits can still be conducted using ABCe.

The ABC statement explained that by choosing to report their online figures on a six month basis, publishers ‘are committing to continuous reporting of their online activity’.

Speaking in the release, Jan Pitt, director of magazines, ABC, said: “The response has been good so far, these changes are to give publishers more options and enable them to demonstrate to advertisers and media buyers their cross platform performance.”

A guide to how the reporting options work can be downloaded from the ABC website at www.abce.org.uk.

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Guardian debuts six-monthly ABCe figures for regional websites

Guardian News and Media (GNM) has become the second publisher to officially sign up for the Audit Bureau of Circulations Electronic’s (ABCe) six-monthly web traffic audits, according to a release from the bureau.

The new audits will provide detailed daily, weekly and monthly breakdowns of unique user/browser and page impression figures for sites within GNM’s regional portfolio, which have previously reported web traffic stats on an ‘ad hoc’ basis.

Regional GNM sites getreading.co.uk, manchestereveningnews.co.uk and manchesteronline.co.uk , as well as thejobsmine.co.uk will be analysed as part of the new arrangement.

Online traffic data will be presented alongside print circulation figures for the titles, the bureau added.

GNM follows Northcliffe Media, which signed up 10 of its regional websites for the new certificate earlier this month.

In a press statement accompanying the announcement, Northcliffe said it plans to increase the audit to 20 sites by 2009, and to cover ‘all major urban and regional sites’ in the future.

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How did the national newspaper online sites report the August ABCes?

This post has backfired a little: the original idea was to look at how the national broadsheets reported the ABCes because it’s always interesting when a publication or website has to report on itself – on its good or bad performance.

Here’s how the Guardian did it today:

That obsession [Team GB] most obviously helped the Guardian, which took advantage of the Beijing effect. That meant that guardian.co.uk remained the UK’s biggest online newspaper for August, attracting 23.11 million global unique users last month, a 46% increase from August 2007 and up 12% on July this year. The Guardian added 2.5 million unique users last month and still has the largest number of UK-based online readers: 8.77 million or 38% of its total audience.

And on the day itself like this.

And Telegraph.co.uk?

It looks like they didn’t.

Times Online?

It appears not.

Independent.co.uk?

Nope.

FT.com

No.

Please correct us if we’re wrong.

Looks like there was only one national newspaper who gave the August stats so much online space. But you could read about the ABCes at Brand Republic, Press Gazette, NMA and here at Journalism.co.uk. Or find the data for yourself here.

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