#Tip of the day from Journalism.co.uk – creating iPhone apps

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CNET: PressReader app grabs newspaper subs on iPhone

Digital newspaper edition provider PressDisplay has launched its PressReader app for the iPhone, offering 1,300 newspapers.

The app is free to download and seven free editions are being offered for a test period this month.

After that it will be 99 cents to read the PDF (or text version) of a chosen paper. You can also have the paper read to you by clicking on the headphones icon.

Full story at this link…

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The Inquirer: Google buys mobile advertising firm

According to reports, Google has bought mobile advertising company Admobfirm for £450 million ($750 million).

The deal will help Google capitalise on the growth in mobile search it has recently reported.

“Admob helps firms advertise on mobile web sites, as well as providing the technology for serving said adverts on mobiles. It also works with applications for in-applications advertising,” explains The Inquirer.

Full story at this link…

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MEN: Manchester Evening News launches iPhone news app

The Manchester Evening News (MEN) has become one of the first UK regional titles to launch a news application for the iPhone.

The free-to-download app, which was launched on October 2, has already been downloaded 1,000 times, according to an MEN report.

MEN, which has a mobile site, will tap into smartphone users with the app and also encourage users to share news items on Twitter and Facebook.

A short video of the app, which was developed by Spreed Inc – who also created Canadian newspaper the Globe and Mail’s iPhone app, can be seen below:

Full story at this link…

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NME launches new paid-for iPhone app

NME has launched a new application for the iPhone – at 59p a download.

The application will offer users ‘iconic images’ from the magazine and photos from the app can also be bought. The bought images can be uploaded to Facebook or saved to your mobile, a release from publisher IPC explained.

The application has been developed by Umee using their Umee Mobile for iPhone platform.

NME recently launched another app for iPhone, the NME Radio app, which enabled users to purchase and download songs as they are played on the station.

Today’s launch follows recent iPhone app releases by several publishers. The Financial Times launched its iPhone app in July. It provided registered users with access to 10 articles a month and access for paying subscribers to more articles and market tracking tools.

Related reading on Journalism.co.uk: ‘iPhone apps: To charge or not to charge?’

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NMA: Dennis trialling paid-for iPhone app

Another publisher signing up to the to-pay-or-not-to-pay iPhone debate: Dennis Publishing is planning to launch an iPhone app for its e-magazine Monkey.

The app will cost £1.79 and, if successful, could spawn similar applications for Android and Blackberry devices, according to NMA.

Full story at this link…

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WSJ confirms paid-for access to news on mobile

News Corp’s Dow Jones has confirmed speculation from earlier this week and announced that the Wall Street Journal will now charge for full access to its content via Blackberry, iPhone and iPod touch devices.

According to a press release, the WSJ applications will remain free to download for each device and continue to offer a mixture of free and subscription content.

The new access model will be introduced from October 24 and hopes to expand the paying audience for Dow Jones’ content by highlighting the specialist, time-sensitive nature of its news.

“Our new mobile subscription model will enable us to continue to invest in the world’s most essential news content and deliver it to our subscribers wherever and whenever they want it,” said Gordon McLeod, president of the Wall Street Journal digital network, in the release.

“This transition also reinforces the value of our content on mobile, just as we’ve done online for more than a decade.”

Full access to the site from these applications will cost $2 per week for a mobile-only subscription. A subscription to mobile and the WSJ in print or online will cost $1 a week.

Print and online subscribers will have free access to content via the smartphone apps.

Full access to the site’s mobile site will only be granted to WSJ.com subscribers, the release added.

Today UK website the Spectator announced it would introduced a range of subscription packages for its website with immediate effect.

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paidContent: WSJ ready to start charging for mobile apps

The Wall Street Journal is ready to start charging for mobile access on the Blackberry and iPhone and the video site Hulu can be expected to introduce some kind of payment model, News Corp CEO and chairman Rupert Murdoch told delegates at the the Goldman Sachs Communacopia XVIII Conference.

Full story at this link…

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Monday Note: Why paid news on mobile could work

Frederic Filoux looks at the success of iPhone apps from news organisations – the fastest growing segment of iPhone apps, according to recent research – and the Associated Press’ Mobile News Network, which also makes use of smartphone technology.

What is more, argues Filoux, while none of the media apps are paid-for, the relatively new App Purchase feature allows transactions (e.g. buying books, music) from within an application.

“In theory, with Apple’s infrastructure (and cash register) at the ready, the App Purchase is the tool of choice for a subscription based system. With the current (and durable) collapse of the advertising on the internet, and the difficulty to push ads on a mobile, paid-for mobile content is undoubtedly a key component of new business models,” he writes.

Full post at this link…

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The Independent’s new iPhone news app

The Independent has launched a new app for the iPhone, it announced on its own site.

“Once launched the App automatically downloads all the articles and images for offline reading, talking around a minute on a Wi-Fi connection and a few minutes on a standard mobile connection, making it possible to read the latest Independent news even when without mobile reception. Articles can be read while the download continues.”

The app includes 12 categories of articles, among them: World and UK news, Sport, Business, Football, Opinion, People, Politics, Technology, Arts and Entertainment and Environment.

Full announcement at this link…

App at this link.

The Independent launched its mobile site in early July.

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