JEEcamp: pitch from Kyle McRae, ex-Scoopt

Entering the afternoon session at JEECamp, delegates have been invited to pitch their ‘journalism enterprise’ ideas to the floor.

Kyle McRae, who left photo agency Scoopt, which he founded, only a week ago, raised the idea of Qotz (working title), a community site, where online articles and content will be submitted and filtered on the basis of ‘pull quotes’.

The pull quote, says McRae, is the bait that draws the reader into an article and by tagging content in this way adds more value to the recommendation.

Content would then be searchable by pull quotes and categorised.

While suggesting the service would share similarities with Digg, McRae said there would be ‘no a-list bias’ e.g. no users would have more authority or privilege over others.

Answering a question on how Qotz would differ from del.ici.ous, he said: “del.ici.ous has limited value because it’s the same people recommending the same sites, without any real justification of why.”

Very much in its infancy, with McRae himself admitting he is 60/40 over whether this is a good idea (no indication of direction given) - but how useful would you find this?

JEEcamp: online revenue models - the Waghorn way

Rick Waghorn, founder of myfootballwriter.com and keynote speaker at today’s JEEcamp conference, has said his Norwich FC site attracted 33,000 unique visitors in January.

However, Waghorn said the more interesting figures are 436 - the average number of seconds spent on the site by a user, and 3.5 - the average number of visits a month.

Discussing the local contextual advertising system Addiply which he has developed, Waghorn said local newspapers should now be viewing their journalists’ contact books as list of potential advertisers.

According to Waghorn it’s about creating a ‘melting pot’ of revenue from Google, local advertisers, subscribers and content syndication.

Relying on one revenue stream isn’t enough: 400,000 pages impressions over three months to MFW generated a paltry $180. Google is not the piece of advertising kit needed by local sites, Waghorn said.

News sites should aim to gear their content and advertising so it can be adapted and pushed through local, national and global channels, Waghorn advised. As an example, the site has this week signed an ad deal with the British Army, who were keen to tap into the football fan demographic.