PIXSTA develops ‘image-to-image’ search engine
Posted on May 8, 2008 - Filed Under Search, Advertising | Leave a Comment
Search firm PIXSTA has developed what it describes as a contextual search engine for images.
The engine will let users search by image rather than text creating - according to PIXSTA - ‘the most sophisticated and accurate image search engine in the world’.
From a random starting point a user clicks on an image to bring up […]
OUT-LAW.com: complaints about online content and ads outstrip TV and newspapers, says ASA
Posted on May 1, 2008 - Filed Under Standards, Editors' pick, Advertising | Leave a Comment
The annual report from the Advertising Standards Authority (ASA) has suggested that the number of complaints made to the body about online advertising is for the first time higher than those relating to TV or newspapers.
ASA received 2,980 complaints about the internet in 2007, though 72 per cent of these related to content and as such fell outside of the authority’s jurisdiction.
“Interestingly, these complaints are almost entirely about truth, accuracy, misleadingness, and availability â
Read More..>> Full story...Yahoo! and CNET enter partnership to reach new audiences
Posted on April 29, 2008 - Filed Under Yahoo, business, Advertising | Leave a Comment
Yahoo And CNET Networks have entered into a three-year partnership covering content, advertising and search marketing.
The partnership will extend the reach of both companies, as they give each other access to a huge new audience.
CNET Networks, with brands including Download.com, GameSpot, TV.com and CHOW, will provide Yahoo with technology content for Yahoo Tech and Yahoo […]
MediaGuardian Radio Reborn 2008: Guardian readies ads for podcasts
Posted on April 28, 2008 - Filed Under Events, radio, Podcast, Advertising | Leave a Comment
The Guardian will soon introduce ad spots to its podcasts in the next few weeks, the title’s head of audio told an industry conference today.
Matt Wells, who announced the plans in January, said a range of bluechip advertisers were interested in the spots, though he did not elaborate on which podcasts would be the first […]
Brand Republic: MySpace gives advertisers more control with new platform
Posted on April 22, 2008 - Filed Under Myspace, Editors' pick, social networks, Advertising, Handy Technology | Leave a Comment
MySpace has launched a trail advertising platform across its site aimed at giving advertisers great control over what they do across the social network.
The Community Builder platform allows advertisers them to build and customise campaigns.
The platform also providers analytics to help gauge performance.
Read More..>> Full story...Online Journalism Scandinavia: Personality pays in the pay-per-click economy of blogging
Posted on April 21, 2008 - Filed Under magazines, Online Journalism Scandinavia, Europe, blogs, Advertising, Journalism | 1 Comment
Kristine Lowe’s (left) Online Journalism Scandinavia this week looks at the demand for celebrity bloggers in Sweden.
Swedish lifestyle sites are using celebrity bloggers to drive traffic and to help lure attractive advertisers to their sites.
Swedish blogger Katrin Schulman (below) recently made it known she was keen to move her delicately named blog, Fuck you right […]
Craigslist spreads to 120 cities
Posted on April 16, 2008 - Filed Under USA, Advertising | Leave a Comment
Craigslist has expanded its network of sites to cover another 120 cities, as announced by founder Craig Newmark on his blog.
The new additions include a site for the West Bank city of Ramallah and bring the total number of sites to 570.
With hundreds of US sites and 27 now covering the UK, such expansion will […]
News.com: Citizen news site Helium draws heat from community over planned changes to payment
Posted on April 15, 2008 - Filed Under online communities, Editors' pick, Advertising, Citizen journalism, Online Journalism, Journalism | Leave a Comment
Citizen journalism site Helium.com has drawn criticism from members of its own community by suggesting changes to the way they attribute payments to their users.
Site developers want to change the payment system to reward the most active participants.
‘Helium pays a portion of its advertising revenue to people who write the most widely read stories on the site-popularity that is based on user reviews from members,’ wrote News.com:
‘But the company suggested that its new system would pay only those people who maintain a “single-star” rating on the site, which means that they wouldn’t just write, but they also would need to review as many as 40 stories within 90 days, according to the company’s original post. Anyone who fell below a single-star rating would not be paid for their stories.’
Read More..>> Full story...TechCrunch: Ads coming to Twitter?
Posted on April 15, 2008 - Filed Under Editors' pick, Twitter, Advertising | Leave a Comment
It was only a matter of time before Twitter looked to cash in on its volumous community of users - and if rumours are to be believed that time is now.
TechCrunch is reporting that Twitter was suffering service difficulties yesterday and that during those interruptions some users spotted ads in their Twitter stream (could the users be mistaking Twhirl or Twitterrific ads if they are using those services?).
Click through if you want to take the TechCrunch poll on whether Twitter should carry ads.
Read More..>> Full story...Behavioural ads form of ‘free speech’, says Newspaper Association of America
Posted on April 14, 2008 - Filed Under guardian, USA, Newspapers, Advertising | Leave a Comment
The Newspaper Association of America (NAA) has weighed in on the debate surrounding behavioural targeting of newspaper ads online, saying privacy standards proposed by the US’ Federal Trade Commission (FTC) could ‘infringe on newspapers’ First Amendment rights’, according to a report on Online Media Daily.
Targeted online advertising, says the group, is “not only truthful advertising […]
