Following the Miami Herald’s decision to add a ‘tip jar’ to its website asking readers to donate money to support the paper, Richard R. Klicki asks if this is as desperate a ploy as it sounds or a potential revenue stream:
“Any waiter can tell you that the best tips come from outstanding service. If a newspaper expects to turn over revenue through this method, it must continue to look at what it is offering readers and assure that the content is unique and relevant. It must be of value to the reader in order for the reader to pay for it. There are still a lot of publishers out there that haven’t figured that part out.”