The Inquirer: Google buys mobile advertising firm
November 10th, 2009Posted by Laura Oliver in Advertising, Editors' pick, Mobile
According to reports, Google has bought mobile advertising company Admobfirm for £450 million ($750 million).
The deal will help Google capitalise on the growth in mobile search it has recently reported.
“Admob helps firms advertise on mobile web sites, as well as providing the technology for serving said adverts on mobiles. It also works with applications for in-applications advertising,” explains The Inquirer.
