Alan D. Mutter declares news embargoes ‘meaningless and unenforceable’:
“For those unfamiliar with the concept, newsmakers historically distributed press releases, speeches and other documents to the media prior to their official release so journalists had time to read them and prepare stories in advance. The idea was that the story would not be published or aired until the time specified in the embargo.”
Related: an upcoming event – ‘Embargo 2010: Industry Conversation on Future Rules of Media Engagement’ with SiliconValleyWatcher’s Tom Foremski, Mike Arrington from Techcrunch and Mark Glazer from NPR’s Media Shift, moderated by Sam Whitmore from Media Survey.