Motors.co.uk expands regional newspaper deals

October 2nd, 2009Posted by Laura Oliver in Advertising

Three regional newspaper groups have signed deals with automative website motors.co.uk, a press release for the site has confirmed.

Iliffe Media, Berkshire Media Group and Baylis Media will now use motors.co.uk used car search on their regional sites, which cover more than 40 titles and 25 websites.

The deal will increase the Associated Northcliffe Digital (AND) owned motors.co.uk coverage in local UK newspapers to 19 per cent, the company said.

The site, which promotes itself as an online alternative to Autotrader, already has agreements national titles Mail Online, owned by AND’s parent company, and the Independent.

According to the company, the motors.co.uk network now attracts 3.3 million car buyers a month.

Tags: motors.co.uk

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