Adweek: Atlanta Journal-Constitution advertises print as digital escape

Interesting strategy from the Atlanta Consitution-Journal: the US newspaper has launched an advertising campaign encouraging readers to turn to its Sunday print edition to escape from digital technology (via Common Sense Journalism)

“This is not an anti-Internet campaign,” Amy Chown, vice president of marketing, told Adweek.

“It’s not that we don’t want them to read us online. We wanted to balance the use of AJC.com during the week with the paper on Sunday.”
Full story at this link…

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