Nieman Journalism Lab: Why Wichita Eagle couldn’t cash in on record traffic

March 20th, 2009Posted by Laura Oliver in Advertising, Editors' pick, Traffic

Kansas.com, the site of US newspaper The Wichita Eagle, saw its traffic surge last month, making it the 15th most-visited US newspaper site for February, according to Nielsen Online.

The spike was partly a result of a link to one of the Eagle’s stories appearing on the homepage of Yahoo.

Yet despite this influx of visitors the site can’t monetise such peaks, because of the ‘dirt-cheap remnant advertising’ it runs during such surges, as Nieman reports.

Full story at this link…

Tags: Kansas.com, Wichita Eagle

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