Comments on: It’s Hyperlocal™, says HelloMetro.com http://blogs.journalism.co.uk/editors/2009/03/02/its-hyperlocal%e2%84%a2-says-hellometrocom/ Online journalism news Mon, 22 Mar 2010 11:03:03 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Alun Hill, MCIJ http://blogs.journalism.co.uk/editors/2009/03/02/its-hyperlocal%e2%84%a2-says-hellometrocom/comment-page-1/#comment-10817 Alun Hill, MCIJ Mon, 02 Mar 2009 16:49:42 +0000 http://blogs.journalism.co.uk/editors/?p=8574#comment-10817 I suspect they're being a bit "cute". There are trademarks (you can trademark (almost) anything and use the TM easily) and there are registered trademarks which use the "R" in a circle - and these are much harder, needing approval, which "hyperlocal" would be unlikely to obtain. I note theirs is portrayed as TM .... Alun I suspect they’re being a bit “cute”.

There are trademarks (you can trademark (almost) anything and use the TM easily) and there are registered trademarks which use the “R” in a circle – and these are much harder, needing approval, which “hyperlocal” would be unlikely to obtain.

I note theirs is portrayed as TM ….

Alun

]]> By: John http://blogs.journalism.co.uk/editors/2009/03/02/its-hyperlocal%e2%84%a2-says-hellometrocom/comment-page-1/#comment-10815 John Mon, 02 Mar 2009 16:38:55 +0000 http://blogs.journalism.co.uk/editors/?p=8574#comment-10815 How was this allowed to happen? Absolutely crazy that they have been allowed to trademark a term which has been in common use for a good while now across the media. 26 November 2008, pressgazette.co.uk: "The BBC boss behind its rejected local online video proposal has reassured the regional press that the corporation has no intention of providing 'hyperlocal' news at postcode level." http://www.pressgazette.co.uk/story.asp?sectioncode=1&storycode=42541&c=1 How was this allowed to happen? Absolutely crazy that they have been allowed to trademark a term which has been in common use for a good while now across the media.

26 November 2008, pressgazette.co.uk:

“The BBC boss behind its rejected local online video proposal has reassured the regional press that the corporation has no intention of providing ‘hyperlocal’ news at postcode level.”

http://www.pressgazette.co.uk/story.asp?sectioncode=1&storycode=42541&c=1

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