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	<title>Comments on: Talking to (Shiny)Katie post-Shiny: &#8216;Shiny can turn things around&#8217;</title>
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	<link>http://blogs.journalism.co.uk/editors/2009/02/11/talking-to-shinykatie-post-shiny-shiny-can-turn-things-around/</link>
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		<title>By: The Blog Herald: Shiny Media has gone into administration &#124; Journalism.co.uk Editors' Blog</title>
		<link>http://blogs.journalism.co.uk/editors/2009/02/11/talking-to-shinykatie-post-shiny-shiny-can-turn-things-around/comment-page-1/#comment-14965</link>
		<dc:creator>The Blog Herald: Shiny Media has gone into administration &#124; Journalism.co.uk Editors' Blog</dc:creator>
		<pubDate>Tue, 21 Jul 2009 14:35:16 +0000</pubDate>
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		<description>[...] who left the company in February, wrote today:  &#8220;$4.5m was incorrectly reported in the press and we were told to stick with [...]</description>
		<content:encoded><![CDATA[<p>[...] who left the company in February, wrote today:  &#8220;$4.5m was incorrectly reported in the press and we were told to stick with [...]</p>
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		<title>By: Andy Shaw</title>
		<link>http://blogs.journalism.co.uk/editors/2009/02/11/talking-to-shinykatie-post-shiny-shiny-can-turn-things-around/comment-page-1/#comment-11829</link>
		<dc:creator>Andy Shaw</dc:creator>
		<pubDate>Sat, 04 Apr 2009 06:39:12 +0000</pubDate>
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		<description>It really doesn&#039;t look good for the company. The VC money will be running out/run out and online advertising is in total freefall. Will there be anyone left soon?

The main point of blogging is it&#039;s independent, and unless you have sub services or paid media cross subsidsing it it&#039;s a hard to organise into a business.

Traffic&#039;s all well and good, but monitising it is another question. The move of eyballs and screen time to FB/Twitter/iPhone and also the dominance of the Beeb also won&#039;t help.</description>
		<content:encoded><![CDATA[<p>It really doesn&#8217;t look good for the company. The VC money will be running out/run out and online advertising is in total freefall. Will there be anyone left soon?</p>
<p>The main point of blogging is it&#8217;s independent, and unless you have sub services or paid media cross subsidsing it it&#8217;s a hard to organise into a business.</p>
<p>Traffic&#8217;s all well and good, but monitising it is another question. The move of eyballs and screen time to FB/Twitter/iPhone and also the dominance of the Beeb also won&#8217;t help.</p>
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