Just under tenth of UK Twitter traffic diverted to news and media sites
January 21st, 2009Posted by Judith Townend in Online Journalism, Social media and blogging
Today’s Hitwise report showing that UK internet traffic to the website has increased by 974 per cent over the last year (now the 291st most popular website in the UK), brings with it significant statistics for media and news sites:
- “The amount of traffic it sends to other websites has increased 30-fold over the last 12 months.”
- “Almost 10 per cent of Twitter’s downstream traffic goes to news and media websites.”
- “BBC News is currently the seventh most popular site visited after www.twitter.com.” (i.e through re-directs)
(Hitwise report, January 2009)
As PaidContent flags up, Twitter is proportionally more popular in the UK than in the US. “This frankly could be because there are more websites or more diverse interests in the US,” comments Robert Andrews.
Similar posts:
- Hitwise: The Independent gains online market share in the UK
- PCUK/Harris Poll: Readers want to spend as close to nothing as possible for online news
- paidContent:UK: A pay-for BBC could backfire on its rivals
- @SoE: Guardian reporter: planning to use Hitwise figures in Telegraph marketing again?
- BBC News’ ‘Most Popular Now’ traffic map
February 3rd, 2009 at 11:23 am
[...] Just under tenth of UK Twitter traffic diverted to news and media sites (blogs.journalism.co.uk) [...]