IHT: Italian newspapers in online advertising alliance

January 15th, 2009Posted by Laura Oliver in Advertising, Editors' pick

RCS MediaGroup and Gruppo Editoriale l’Espresso will form an online ad consortium, the Premium Publisher Network, co-ordinating ‘performance-related advertising’ (e.g. charges based on traffic stats) for the groups.

Full story at this link…

Tags: Europe, Gruppo Editoriale l'Espresso, Gruppo Editoriale l'Espresso SpA, Italy, online ad consortium, online advertising, RCS MediaGroup, RCS Mediagroup SpA

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IHT: Italian newspapers in online advertising alliance

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