Rory Brown: What’s the value of newspapers’ web traffic?

December 9th, 2008Posted by Laura Oliver in Editors' pick, Magazines, Newspapers, Traffic

Newspapers' reports of rapidly rising web traffic only confers 'bragging rights' if it is not monetised, argues Brown. Lessons should be learnt from the B2B publishing sector, he adds. Full story...

Tags: business to business, web traffic

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