Reuters: Print advertising downturn ending, says WSJ’s Thomson
December 5th, 2008Posted by Laura Oliver in Advertising, Editors' pick, Newspapers
Advertisers are looking to spend in more conservative ways, Robert Thomson told a Reuters conference.
"People are looking for a safe harbour in times of turbulence."
Print advertising is a shrinking but valuable market, he added.
While digital ads are still growing at Dow Jones, 'the link between the reader and the ad is more transient online', he said. Full story...
Similar posts:
- FIPP 09: Lévy’s forecast gloomy but print magazines still important for luxury brands, says Gucci Group media director
- Reuters: Robert Thomson named managing editor of Wall Street Journal
- @SOE: (Audio) ‘It may be heresy, but it’s just possible that the advertising prize of the internet may not be as big as people want you to believe’ Gavin O’Reilly
- Reuters: UK online ads up 21 per cent despite fall in overall ad market
- Independent News and Media is no ‘digital ostrich’ says O’Reilly