NiemanJournalismLab: New York Times sees success in Facebook push
November 26th, 2008Posted by Judith Townend in Editors' pick
The New York Times is celebrating the size of its Facebook group. "An internal memo from the NY Times president Scott Heekin-Canedy touted the newspaper’s 'successful' advertising campaign on Facebook," following the US election, reports the NiemanJournalismLab. The number of fans of the NYTimes Facebok page went up from 49,000 to 164,000. Full story... Tags: advertising campaign, NY Times, Scott Heekin-Canedy, the New York Times, the New York Times Co, United States
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