SoE08: Mail Online’s Martin Clarke on newspaper web metrics
November 10th, 2008Posted by Laura Oliver in Events, Traffic
Following his comments to the Society of Editors (SoE) conference on the meaningless of monthly unique users stats for newspaper website advertisers, Martin Clarke, editorial director of Mail Online, spoke with Journalism.co.uk about what improvements are needed for web metrics:
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Similar posts:
- Guardian: Mail’s traffic rise reopens questions about target audiences
- #soe09: Audio – Trinity Mirror’s Neil Benson on newspapers as PR agencies
- #soe09: Following the Society of Editors conference 2009
- #soe09: Hyperlocal, mobile and experimentation for newspapers, say Brittin and Newland
- SoE08: What next for local media?
November 11th, 2008 at 2:10 pm
[...] Audio: SoE08: Mail Online’s Martin Clarke on newspaper web metrics | Journalism.co.uk Editors'… Following his comments to the Society of Editors (SoE) conference on the meaningless of monthly unique users stats for newspaper website advertisers, Martin Clarke, editorial director of Mail Online, spoke with Journalism.co.uk about what improvements are needed for web metrics. (tags: newspapers metrics) [...]