SoE08: Mail Online’s Martin Clarke on newspaper web metrics

November 10th, 2008Posted by Laura Oliver in Events, Traffic

Following his comments to the Society of Editors (SoE) conference on the meaningless of monthly unique users stats for newspaper website advertisers, Martin Clarke, editorial director of Mail Online, spoke with Journalism.co.uk about what improvements are needed for web metrics:

Tags: Mail Online, Martin Clarke, Society of Editors, web metrics

One Response to “SoE08: Mail Online’s Martin Clarke on newspaper web metrics”

GeorgeHopkin.com » Blog Archive » links for 2008-11-11 Says:

November 11th, 2008 at 2:10 pm
[...] Audio: SoE08: Mail Online’s Martin Clarke on newspaper web metrics | Journalism.co.uk Editors&#039… Following his comments to the Society of Editors (SoE) conference on the meaningless of monthly unique users stats for newspaper website advertisers, Martin Clarke, editorial director of Mail Online, spoke with Journalism.co.uk about what improvements are needed for web metrics. (tags: newspapers metrics) [...]

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