Tip of the day from Journalism.co.uk - draw your web readers in quickly in the intro
October 30th, 2008
Posted by Laura Oliver in Editors' pick, Top tips for journalists
Writing for the web: Don't be afraid to ruin your story in the opening par, says Christian Dunn, digital editor of NWN Media, and author of 'How to: write for the web'. Research shows online readers tend to skim articles, so draw them in quickly. Tipster: Laura Oliver.
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