FT.com: BT starts trials for new advertisement targeting technology – based on users’ web habits

September 30th, 2008Posted by Judith Townend in Advertising, Editors' pick

Today BT begins its trials of Phorm - a technology that will target advertisements at consumers based on their web browsing habits. Full story...

Tags: BT, Phorm, web browsing habits

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FT.com: BT starts trials for new advertisement targeting technology – based on users’ web habits

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