Digital developments at CNN: Gustav raises traffic, as new international digital role is created

CNN’s web traffic did rather well out of Hurricane Gustav: a press release issued yesterday told us that breaking news channel CNN.com Live ‘more than doubled its highest day on record on Monday, by serving more than 1.7 million live video streams globally’.

That figure represents a 124 percent increase on their previous highest day – February 21 – when it streamed the debate between Barack Obama and Hillary Clinton.

In other news, another release announced the appointment of CNN’s first vice president of international digital services: Nick Wrenn, current managing editor for Europe, Middle East & Africa. Although based in Atlanta, Wrenn will manage all of the digital content outside of the US in his new role, bringing together CNN.com/international and mobile with its broadband services.

Wrenn will report to Tony Maddox, executive vice president and managing director of CNN International.

“Our digital services are playing an increasingly important part in the growth of CNN International and this new position ensures that they will be leveraged and incorporated into our current business appropriately,” said Maddox in the statement.

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