The Shropshire Star recorded 1,630,103 page impressions in April, according to the latest figures from the Audit Bureau of Circulations Electronic (ABCe).
The figure rose by 59 per cent from the last audit of the site in November 2007 and 103 per cent year-on-year.
In April the site attracted 114,388 unique users – a 14 per cent increase over the five months from November.
On average the site recorded 6,942 unique users and 54,337 page impressions per day.
According to a release from publisher Midland News Association (MNA), the figures coincided with ‘a bumper harvest’ of user-generated content on the site following sudden snowfall in the county.
For a regional newspaper with one of the biggest circulations in the country, this is still pretty poor. There are regional newspapers with half their newspaper sales recording more page impressions and unique users.