Hitwise: The Independent gains online market share in the UK
April 16th, 2008Posted by Oliver Luft in Editors' pick, Newspapers, Online Journalism, Traffic
The website of The Independent newspaper – one not know for its popularity, sophistication or embracing of the internet – has doubled its share of the UK online market over the last year, according to Hitwise.
“The market share of the UK Independent, which has traditionally lagged behind most of its rivals online, has more doubled over the last twelve months,” wrote Robin Goad, research director, Hitwise UK.
“It was the seventh most visited website in our News and Media (Print section) in March putting it behind the Daily Mail, Times, Sun, Telegraph, Guardian and FT, but ahead of the Mirror and Express”
Hitwise measures the relative success of a website by the share of UK-based internet users it attracts over a given period.
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