JEEcamp: online revenue models – the Waghorn way
Rick Waghorn, founder of myfootballwriter.com and keynote speaker at today’s JEEcamp conference, has said his Norwich FC site attracted 33,000 unique visitors in January.
However, Waghorn said the more interesting figures are 436 – the average number of seconds spent on the site by a user, and 3.5 – the average number of visits a month.
Discussing the local contextual advertising system Addiply which he has developed, Waghorn said local newspapers should now be viewing their journalists’ contact books as list of potential advertisers.
According to Waghorn it’s about creating a ‘melting pot’ of revenue from Google, local advertisers, subscribers and content syndication.
Relying on one revenue stream isn’t enough: 400,000 pages impressions over three months to MFW generated a paltry $180. Google is not the piece of advertising kit needed by local sites, Waghorn said.
News sites should aim to gear their content and advertising so it can be adapted and pushed through local, national and global channels, Waghorn advised. As an example, the site has this week signed an ad deal with the British Army, who were keen to tap into the football fan demographic.
Working in journalism and want to boost your digital skills? Questions about starting a news business online that you've been too afraid to ask?
March 15th, 2008 at 11:49 am
Hi Laura
Good to see you. I think “400 million” should be “400 thousand”. 400 million and he’d have done it by videolink from Monte Carlo.
Cheers
Matt Wardman
March 16th, 2008 at 2:34 am
If only it were 400 million; 400,000 page impressions and $180 bucks… the word paltry mind was spot on…
March 17th, 2008 at 9:45 am
Thanks chaps – have corrected the figures.
Cheers.
September 4th, 2008 at 1:46 pm
[...] In March, Journalism.co.uk reported that while Waghorn’s Norwich United site attracted 33,000 unique hits in January 2008 alone, Waghorn emphasised that the important thing was to create a ‘melting pot’ of revenue from Google, local advertisers, subscribers and content syndication. In January Waghorn told Journalism.co.uk about his hopes for myfootballwriter.com to expand into the US with proposals for sites covering American sports teams. [...]