AP pushing 250 stories a week through its newly launched YouTube channel
The Associated Press is pushing up to 250 news videos through its YouTube channel every week, according to Beet.tv.
Though it launched little over a month ago the channel already has 1,671 videos, edited packages and raw footage of events, stored online for users to watch and drop into their own sites and blogs – although breaking news seems to be kept off the channel.
Kevin Roach, executive producer of AP Online Video, told Beet.tv: “Licensing content to these outlets is a way of protecting the value of AP’s news in an environment where it is easy for a user to post our content without permission or payment. Showcasing video clips on You Tube is in keeping with AP’s board-approved commercial strategy to protect our intellectual property and to help AP offset the costs of its global newsgathering operation. We’re monitoring our foray into social media closely.”
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