Mirror.co.uk revamp to add localisation by using Trinity’s locals

Mirror Group Newspapers digital head Paul Hood wants to add a ‘personalised and localised’ service to the revamp and development of the news Mirror.co.uk site.

Hood revealed details of his digital strategy to NMA. The plan to catch up with rival tabloid newspapers, like the Mail and the Sun, who have shot away in the race of online popularity, is to use the national newspaper site as “a starting point for web usage”.

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