@SOE: (Audio) ‘It may be heresy, but it’s just possible that the advertising prize of the internet may not be as big as people want you to believe’ Gavin O’Reilly
November 5th, 2007Posted by Oliver Luft in Online Journalism
The WAN president and COO of Independent News and Media crunches the numbers of internet advertising while talking about how a fragmented mix of media may be the key to capturing the necessary market for newspapers prosper.
Global online advertising market worth 21 billion (pounds or dollars?) he says. 65 per cent in the hands of three companies, all the rest are scrabbling over a much smaller (admittedly) growing online share.
Full Extract:
Tags: advertising prize, Gavin O'Reilly, Independent News, internet advertising, online advertising market, online share, The WAN, WAN
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