New digital measurement approach from Nielsen

October 15th, 2007Posted by Oliver Luft in Online Journalism

Nielsen is attempting reflect the true digital footprint of web properties by combining Nielsen/NetRatings and BuzzMetrics into a single online service.

Nielsen Online will attempt to provide measurement and analysis of online audiences, advertising, video, blogs, consumer-generated media, word-of-mouth, commerce and consumer behaviour.

Itzhak Fisher, former executive chairman of BuzzMetrics, will lead Nielsen Online as executive chairman.

Another new venture, Nielsen Mobile, will combine recently acquired Telephia – which supplies consumer research to the telecom and mobile media markets – with several existing Nielsen mobile measurement initiatives.

Tags: BuzzMetrics, consumer research, Itzhak Fisher, mobile media markets, online audiences, online service, Telephia, web properties

Recent Comments

Chris Wheal:Our reporters can be followed on Twitter at h
Servé Tonino:Next step: news aggregators charging publishe
Allen Esterson:>Willard Foxton... has published stories i
Angus Batey:Thanks for the clarification, Matt; apologies
Matt Busse:Hello AB! Matt Busse here. Just to clarify
Will Mathieson:What angers me most is that millions of men a
Angus Batey:I'm confused by this posting and the Busse pa
Cleland Thom:See blog post http://www.ctjt.biz/blog/daily_
Mr. Devo:The Sun is on its way out unless it changes o
Laura Oliver:Will look into it today for you Ellie.

Join us at news:rewired, 14 January 2010

Working in journalism and want to boost your digital skills? Questions about starting a news business online that you've been too afraid to ask?

Come to news:rewired on 14 January 2010 at City University, London, to ask the experts. Meet pioneers in multimedia and online journalism at our one-day event.

More details on the news:rewired site.
Successful freelance journalism – one-day course

As more and more freelancers enter the marketplace, how can you set yourself apart and gain trust - and commissions - from editors? Book before December 23 for this one-day course led by in-demand freelance journalists Olivia Gordon and Johanna Payton, who will tell you how. January 30, 2010, London - To book, visit this link
Contact Journalism.co.uk

Got a story? Email our news team: Laura Oliver; Judith Townend or telephone +44 (0)1273 384290. You can also follow us on Twitter: @journalismnews / @LauraOliver / @JTownend
Main news from Journalism.co.uk
- Freelancers: Put your tax questions to our expert in a new Q&A feature November 20, 2009
- BBC News site introduces dual headlines for SEO November 20, 2009
- Burmese secret cameramen 'Z' and 'T' among Rory Peck Awards winners November 20, 2009
- Over-celebritised news: does it matter? November 20, 2009
- 'If you cannot afford to defend yourself then you can not afford to speak out' November 19, 2009
- Freelance frontline: Updates from Peter Truman, Natasha Courtenay-Smith and 'couch potato' Adam Postans November 19, 2009
- New UK Radioplayer to stream over 400 national and local radio stations November 19, 2009
- #newsrw: UK's leading digital journalists join line-up for brand new practical journalism event November 18, 2009
- Tories could allow local newspapers to run TV and radio stations, says shadow culture minister November 18, 2009
- PCC will not regulate blogs without consent, says chairman Buscombe November 18, 2009
Laura on Twitter

follow Laura at http://twitter.com
Judith on Twitter

follow JTownend at http://twitter.com
Categories

New digital measurement approach from Nielsen

Similar posts:

Leave a Reply

Recent Posts

Recent Comments

Archives

Join us at news:rewired, 14 January 2010

Successful freelance journalism – one-day course

Contact Journalism.co.uk

Main news from Journalism.co.uk

Laura on Twitter

Judith on Twitter

Categories

Blogroll

Contributors

feedmerge