AOP: What the Washington Post will do next – mobile, Europe and a relaunch in the Spring
Caroline Little, chief executive of Washingtonpost.Newsweek Interactive, told the AOP conference, in London today, that the Post would be focusing its attention on developing its mobile offerings as a way of expanding its audience.
“We’re really far behind in mobile compared to Europeans, that’s one area that we are really focusing on right now,” she said.
“Not just on mobile phones but also being able to read stuff on your Blackberry or iPhone, or whatever else. We are really far behind. It’s an area that we are really pushing forward on.”
During a Q&A session she was asked if the Post was looking actively at other markets internationally.
“We are in the UK, we have advertising offices here. But in terms of editorial, we’re not looking at hyper-local content outside of our market.
“You have to do what you know, but we would like to do more in Europe and we have some plans to do that.”
The Post, she added, is planning an entire redesign in the Spring next year.
June 4th, 2008 at 1:12 pm
[...] Junho 4, 2008 at 12:12 pm (Web) Na próxima primavera, o Washington Post já vai estar preparado para a Web 3.0. Foi o que anunciou um responsável pela empresa que detém a publicação. Na conferência da Association of Online Publishers, a responsável anunciou que o Post vai desenvolver ferramentas que permitam aos utilizadores interagirem com o site e comunicar com outros utilizadores. Por outro lado, os responsáveis do jornal querem também que os leitores passem mais tempo no site em busca de mais conteúdo. São exemplos a criação de um serviço que apresente páginas a partir de palavras chave ou tags e optimização da pesquisa. Mais informação no blog Jornalism.co.uk. [...]
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