Editors' Blog | Journalism.co.uk » Search

Tool of the week for journalists – Searchmetrics Essentials

Sarah Marshall — Tue, 14 Feb 2012 08:30:16 +0000

Tool of the week: Searchmetrics Essentials

What is it? A tool to test your news site’s SEO and social rankings

How is it of use to journalists? Searchmetrics is a paid-for tool to allow you to see your site’s SEO and social rankings.

Journalism.co.uk used it to discover the top 10 Twitter and top 10 Facebook stories of 2011.

Full access costs around £150 per month but you can now have limited access for free with last week’s release of Searchmetrics Essentials.

Type in your domain name and you will be able to see your SEO ranking. For example, typing in Journalism.co.uk shows we are number one search result for “journalism jobs” and number one for “journalism”.

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#Tip of the day from Journalism.co.uk – 11 social network search engines

Sarah Marshall — Mon, 13 Feb 2012 08:30:58 +0000

David Higgerson, head of multimedia for Trinity Mirror Regionals, has compiled a list of 10 social network search engines for journalists.

It was published last year but provides rally handy pointers on social media search tools.

We’ll add Topsy to the list (a previous tip of the day).

If you have a tip you would like to submit to us at Journalism.co.uk email us using this link– we will pay a fiver for the best ones published.

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#Tip of the day from Journalism.co.uk – use Topsy to search the social web

Sarah Marshall — Thu, 09 Feb 2012 08:30:53 +0000

Topsy is a is search option recommended by Nicola Hughes, Knight-Mozilla Fellow at the Guardian during a workshop on searching social media at last week’s news:rewired conference.

It is also a previous Journalism.co.uk tool of the week.

Topsy is “one of the only Twitter search tools that has Tweets older than two weeks”, Hughes explained.

In order to research and verify images, Hughes advised putting images in to Topsy to see if they have been previously shared.

The full list of mentions of “Topsy” and #newsrw (the conference hashtag) are at this Topsy link.

If you have a tip you would like to submit to us at Journalism.co.uk email us using this link– we will pay a fiver for the best ones published.

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Company finance search tool Duedil receives further funding

Sarah Marshall — Thu, 15 Dec 2011 12:01:31 +0000

Duedil, which describes itself as the world’s largest database of free company financials, has just finalised a second round of investment from Jonty Hurwitz, the founding CTO of loans firm Wonga.

Duedil is a free tool that all journalists should take a look at, as it provides a hugely valuable way to search for information on company finance, directorships and more.

Duedil’s database lists every company and director in the UK and Ireland allowing anyone to access the information for free.

It has recently added new features including alerting you to which of your LinkedIn contacts may be able to provide information on that company.

In a release, Duedil said it “has ambitious plans to revolutionise the way business information is accessed and used”.

Angel investor Hurwitz, who is investing an undisclosed sum and has a minority stake in Duedil, “has built a team and technology platform that have radically altered the short-term finance market,” the release states.

Founded in 2007 with Errol Damelin, Wonga turned over £74 million in 2009, and is growing every year.

The release states:

With an eye for the next big thing, Hurwitz sees the vast potential for business growth in big data analytics. He will bring both his technical and strategic expertise to Duedil, which he hopes will develop into the premier source of business information in the world.

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Tool of the week for journalists – Facebook Search

Sarah Marshall — Tue, 13 Dec 2011 13:38:41 +0000

Tool of the week: Facebook Search

What is it? A tool that allows you to search Facebook without logging in

How is it of use to journalists? Social media searches have become a key part of newsgathering process. This tool is a search engine for Facebook. It allows you to search if you are not logged in of if you don’t have a Facebook account.

Based on Facebook’s API, it allows you to search posts, photos, people, pages, groups and events.

As well as being useful for searching by keyword, it is also a good way to test to see if the page for your news site comes up in a search.Similar Posts:

SplinterNet: How to get to the top of Google News

Sarah Marshall — Mon, 05 Dec 2011 14:38:37 +0000

The SplinterNet blog provides an interesting insight on how news organisations can increase their Google News ranking.

Writing on the blog, Oliver Conner explains that “Google doesn’t divulge the secrets of its trade – so it is up to the SEO specialists to try and work it out” and links to a September study which asked the top SEO practitioners of major news organisations what they thought were the most important factors.

He highlights some of the “most important/interesting considerations” – and the terrifying suggestion that one spelling mistake can “blacklist your site”.

1. Category authority – if you keep writing optimised stories about a topic then you will gain authority in that area;
2. Keywords in headline and page titles;
3. Domain authority – the news organisation domain has lots of quality inbound links’;
4. Social sharing – lots of tweets, Facebook shares and Google+ mentions. This is set to become more important, as it has recently been announced that articles that your friends have G+’d will be highlighted;
5. First to publish the story – this will increase the amount of inbound links;
6. Citation rank – the number of high quality sites that link to (cite) a news story;
7. Unique articles;
8. High CTR (click through rates) – the more clicks a site gets from either Google News or other Google SERPs (search engine results page);
9. Quality content – Google evaluates the quality of the content and looks for things like typos and copied content. Apparently, one spelling mistake can blacklist your site!
10. Use of Google News XML sitemap – a way of structuring your news site in a way that Google can easily understand.

The post “Getting to the top of Google News” is worth reading as it also includes other important factors to consider when thinking about optimising your news site for Google News.

Journalism.co.uk has a couple of handy guides on search engine optimisation:

Journalism.co.uk’s news:rewired – media in motion conference for journalists will have a workshop on SEO for journalists. The agenda is at this link.Similar Posts:

Tool of the week for journalists – Greplin, to search your private files and profiles

Sarah Marshall — Tue, 22 Nov 2011 08:45:22 +0000

Tool of the week: Greplin

What is it? A private search engine for your personal files and social media accounts

How is it of use to journalists? Greplin allows you to search your Gmail, Google Docs, Facebook, Twitter, LinkedIn and Dropbox accounts in the same way as you would use Google to search the web.

Recommended by Amy Webb at US journalism conference #ONA11 as “a way of sort of defragging your brain”, Greplin is a tool that can help journalists find a key piece of information in a second or two.

For example, you may be working on a story about a company or subject and have information in emails, your Dropbox account, Google Calendar and LinkedIn. One search in Greplin will allow you to surface the source documents and references to the company or topic.

The basic subscription is free and includes those accounts listed above. You can unlock services such as Delicious by tweeting about Greplin, and there are some services, such as Evernote, only available with Greplin Premium.

There is a free iPhone app and also a browser extension for Chrome, which is well worth adding. This enables you to search your files simply by prefixing your query with a “g”.

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Ten technical Twitter tips for journalists

Sarah Marshall — Thu, 10 Nov 2011 15:30:55 +0000

So you think you know Twitter? But do you know how to archive tweets, set up an RSS feed of a Twitter stream or have private group chat?

Here are some practical, technical tips to help you:

1. Learn to love Twitter’s own advanced search. Since being updated earlier this year, Twitter’s search options have become much more powerful than they once were. You can use the advanced search page, but it’s worth learning a few shortcut commands you can use on the Twitter homepage. For example,

Type to: in the search box on Twitter’s home page to get messages sent to you or to a particular username.

Find local tweets using near: and within: This is a tip sent by journalism student Jeroen Kraan @KraanJ when we were discussing Twitter tips on @journalismnews.

There is a list of more Twitter advanced search commands here.

2. Search tweets using Topsy. Topsy is Google for social media, a search engine that allows you dig part way into the unimaginably vast Twitter archive.

3. Get to know other search tools. Search tweets using Snap Bird. This is a really handy tool that allows you to search a user’s timeline or your own account. Try PostPost to search and “strip search” your timeline. PostPost will ask for your email address, send you a link and then you can dig deep within your timeline, searching for a specific hashtag or user.

4. Set up an RSS feed. You can set up feeds of your own or any other user’s Twitter updates.

To add a feed of tweets from a user copy and paste the following, replacing xxxx with the user name.

http://twitter.com/statuses/user_timeline/xxxx.rss.

This method doesn’t work for Google Reader but is compatible with RSS readers such as NetNewsWire.

To set up a keyword RSS feed use the following URL, replacing Journalism.co.uk / journalism jobs with your search query.

http://search.twitter.com/search.rss?q=journalism.co.uk

http://search.twitter.com/search.rss?q=journalism jobs

There’s also this really handy tool from Sociable.co. This allows you to set up an RSS feed for a username, Twitter list or keyword.

5. Archive your tweets. You can archive a hashtag or tweets sent from your account or another user’s account using Twapperkeeper. This is a particularly useful way if you want to search for a tweet you sent some months or even years ago.

6. Verify tweets. The HoverMe browser extension for Chrome is useful for verifying Twitter sources. Once installed and you hover over a Twitter profile photograph, you can see what other online accounts that user has and although not fool-proof, it will give you some idea of whether they are a real person with LinkedIn, YouTube and Delicious accounts and, helpfully, a Klout score, which measures online influence.

7. Here’s a tip for TweetDeck users who share the management of a Twitter account. One limitation of TweetDeck is the inability to be able to create a column of tweets sent from your account, something you can do in other applications such as HootSuite. The workaround is to set up a new Twitter account, follow the one (or more) account you manage and set up a TweetDeck column for “all friends”. This is our solution at Journalism.co.uk, where several people respond to tweets.

For this to work you must always use a character before the @ as tweets beginning @username can only be seen by people who follow you and that person. For example, use .@joebloggs and not @joebloggs when writing tweets that begin with a username.

8. Have private, group chats by starting tweets with !b. New Twitter tool !blether allows you to start a group, private chat with people who follow you. After authenticating this tool you can use !b at the beginning for a tweet to begin a conversation. Useful for chats during conferences.

9. Monitor Twitter lists. How often do you make use of other people’s Twitter lists? Journalists seem to frequently overlook these existing lists where people have already done the legwork for you in terms of collating lists of useful people to follow. For example, a journalist following a story such as an uprising in an Arab country, a financial story or celebrity gossip can simply follow a list someone else has created.

Did you know that Journalism.co.uk has Twitter lists for UK regional journalists, UK broadcast journalists, UK press public relations, UK consumer journalists, etc? Send us a tweet if we have missed adding you to the correct list.

10. Familiarise yourself with how to read and send tweets via SMS. You never know when you might need to send or read a tweet via SMS. Even if you have a smartphone you may find yourself unable to use a 3G or WiFi signal. The number you need to save in your contacts is 86444 (for UK Vodafone, Orange, 3 and O2 customers). (Other country codes are listed here.) The command you need to remember or to save is ON. Text ON to the above number and you will be able to follow the commands to receive and send tweets.

Helpful links:

Twitter for newsrooms
More tools for searching (Tweetsmarter blog)
Five Twitter tips for journalists (Tweepi)
Twitter tips for journalists (Steve Buttry)
Twitter for journalists (Mashable – from 2009)
Five cool Twitter search tricks (Makeuseof)
To share a Twitter tip with us leave a comment below or tweet @journalismnews.

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Newspaper image recognition app Paperboy launches for UK titles

Sarah Marshall — Tue, 01 Nov 2011 10:05:57 +0000

From today you can use the free Paperboy iPhone and Android app to take a photo of newspaper or magazine article and image recognition technology will use the picture to find the digital version of that story. You can then share the digital article via social media or save to the app’s library, or to note taking and archiving platform Evernote.

The Guardian, Telegraph, Times and Independent are among over 100 UK titles to be searchable via a mobile phone photo. There are also plenty of local titles involved, such as the Yorkshire Post, Kent Messenger and Sunderland Echo.

“We bridge the gap between print and online”, Tom Desmet, marketing manager of Kooaba, the Swiss start-up specialising in the image recognition technology behind the app, told Journalism.co.uk, speaking of his high expectations for the app.

In a way it has the potential to revolutionise the newspaper business for both the reader and the publisher.

The technology was first introduced in Switzerland and last month was enabled for German and Austrian newspapers and magazines, following a partnership deal with digital news distributers NewspaperDirect. The UK, US and Canada today (Tuesday, 1 November) join the growing list of countries to have photo-searchable titles.

How are people using Paperboy?

The initial Swiss launch a year ago has given Kooaba the opportunity to test the app and discover how people are using it, Desmet explained.

About half of the usage is people who would like to remember a certain article or recipe, 25 per cent is about exploring additional content and the last 25 per cent is about sharing it.

Recipes are doing particularly well, according to Desmet.

We’ve got some magazines that are only doing recipes and people really love to remember those things.

How does the app make money for the company behind it?

There is no charge for smartphone users to download the Paperboy app and the basic package is free for publishers. Adding additional content, such as including videos in a digital article, carries an upgrade fee.

Kooaba earns “a little kick back fee” if a photo referral from the app to NewspaperDirect results in a reader paying for a digital subscription, but the majority of the apps’s earnings are generated by interactive adverts, Desmet explained.

If you take a picture of a page and there is an advert and it’s interactive, you can get additional product information or find the nearest retailer.

How can news publishers make their print editions interactive?

Publishers have two options to make their digital editions available: they can either approach NewspaperDirect or go directly to Kooaba.

All they have to do is upload a PDF of a newspaper every day to our backend and it will be interactive and it doesn’t cost them anything.

How does the image recognition technology work?

Desmet said the company is confident that the technology “works really well” and is almost aways problem-free. He said that stories that are text only and without photos are occasionally not recognised but this “almost never happens and it is something we are working on”.

Kooaba is a world leader in the image recognition field, according to Desmet, who said one of the company’s earlier apps predated Google Goggles, an app that allows you to take a photo of an object and use the picture to search the web.

We were the first to have the visual search, even before Google Goggles was out there, but then they created the same app and we couldn’t compete – so we got into a really specific use case and launched Paperboy.

Paperboy can be downloaded for free from the iTunes App Store and the Android Market. The company is also working to release a Windows phone app.

The Paperboy app can be used to snap and search the following UK titles, according to a list on NewspaperDirect.Similar Posts:

Guardian launches @GuardianTagBot – which auto answers questions

Sarah Marshall — Thu, 27 Oct 2011 11:36:46 +0000

The Guardian has launched @GuardianTagBot, a Twitter account that answers your questions by returning links to Guardian content.

I tested it by tweeting the word halloween’and in less than one minute received a tweet with links to 30 stories.

@SarahMarshall3
SarahMarshall3@GuardianTagBot Halloween
Oct 27 via webFavorite RetweetReply

It works as it is linked to the Guardian’s content API.

In a post introducing @GuardianTagBot, “your new Twitter-based search assistant”, the Inside the Guardian Blog explains:

TagBot will try its best to understand full sentence queries e.g. ‘What’s happening in the Middle East?’ but it will probably respond best to more specific search-style terms like ‘Middle East news‘, or ‘Nigel Slater recipes‘. TagBot might get confused if you are asking for news on Jordan the country rather than the latest antics of Katie Price, so you might want to be as clear as possible! Of course you can swear at TagBot too, but you might make it sad. TagBot will also struggle with personal requests like ‘Will you marry me?’. It’s not Siri.

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#wef11: ‘We’re standing here with open arms’, Google tells publishers

Rachel McAthy — Fri, 14 Oct 2011 09:47:27 +0000

The first session of the day at the World Editors Forum in Vienna today was a conversation with Stefan Tweraser, head of Google Germany.

During the Q&A session Tweraser faced the inevitable questions about whether or not Google is friend or enemy to publishers.

If you would join me for a small experiment, close your eyes and imagine a world without Google, would you fare better or worse? I think it’s difficult to answer because in 2010 alone Google has paid 6 billion US dollars to publishers worldwide. And on average every minute Google provides publishers with 100,000 business opportunities in terms of traffic.

… More than 80 per cent of people use a search engine when looking for content online. One couldn’t exist without the other.

The moderator mentioned that some saw the relationship as one of “mutual complaint”. Tweraser responded to say Google is transparent about what it does, and enables publishers to easily opt out.

Google News gathers news content from over 50,000 publishers and that number continues to rise and rise. On the other hand, if publishers don’t want to be found, there is one piece of code they put on their website so we don’t find them. We are very transparent.

Tweraser also made reference to Google’s new joint paid content platform OnePass, which launched in February, and provides users with a single point of payment for content across a variety of websites.

There is a need for a payment aggregator for paid content and that’s what we’ve been doing with OnePass. We’re still building partnerships. There is enough of an opportunity for joint business models.

When asked for more details on whether other publishers have signed up, and plans to push the platform out more widely, Tweraser seemed to keep his cards close to his chest.

We have launched in several markets and we are actively looking for more partnerships. We are open for business with OnePass.

He added that it’s “in Google’s DNA to partner”, and called for publishers to view it as such.

Google News lives because it partners with more than 50,000 and shares revenue with them on a very significant scale. We are open to partnerships in almost any aspect of our business.

… The one recommendation I can give you: view Google as a partner who’s standing there with open arms.

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Tool of the week for journalists – Topsy, real-time search for the social web

Sarah Marshall — Tue, 04 Oct 2011 07:45:10 +0000

Tool of the week: Topsy

What is it? A search engine and analytics for the social web

How is it of use to journalists? Topsy is a really handy search tool for monitoring what is being discussed on the social web.

Search for a keyword or phrase and you will be presented with news articles, tweets, videos and photos. Search results are returned visually, so you can see icons and avatars beside the source.

What is particlularly useful is the ability to see how frequently a term is being used. For example, a search for “Knox” will return Twitter mentions, articles and videos. You can also click on “experts” to see what recognised news providers have published.

A search for “phone hacking” returns results and also shows the number of times the keyword has been used in the last hour, day, week, month and all time. You can also get these results shown on a graph, create and email alert or set up an RSS feed from a keyword.

You can carry out advanced searches, enabling you to include or exclude additional terms, languages and set a date range or drill down and search for a keyword used by a particular Twitter user.

As a journalist you can not only use Topsy to help you locate sources and monitor rumours (such as team talk by football fans), you can use it to add colour to an article or feature.

For example, you can use Topsy to tell you that interest in the “Amanda Knox” case has been such that her name has been mentioned 516 mentions in the last hour (the search was carried out at 4.30pm on Monday, 3 October), 3,804 times in the past day and 16,000 times overall.

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How news sites can apply to be included in Google News Editors’ Picks

Sarah Marshall — Fri, 30 Sep 2011 15:55:47 +0000

Google News UK has had a makeover. The site today (Friday, 30 September) launched a new Editors’ Picks feature, enabling publishers to highlight content within Google News; and several new features, including increased personalisation of the site.

Editors’ Picks is a new section of the Google News homepage, displaying original content that publishers have selected as highlights from their publications.

Google told Journalism.co.uk that publishers can select long-form investigative features, photo slideshows, interactive maps, charts or other content to engage readers of online news.

The Telegraph, the Guardian, BBC News, Channel 4 News, Metro, the Daily Mirror, and the Independent already have content available, and the product is available for publishers at this link, (which Journalism.co.uk has today used to apply to be included in Editors’ Picks).

Users can use the slider feature to increase or decrease the amount of news they receive from a particular outlet.

In a release, Madhav Chinnappa, Google’s head of news partnerships in Europe said:

We’ve been working with partners for some time now to create innovative new ways for them to engage readers of news online. Editors’ Picks gives publishers a place to bring together the best of traditional and digital journalism; promoting long-form stories and experimenting with new formats.

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Google News US launches ‘standout’ tag so news sites can highlight top content

Sarah Marshall — Mon, 26 Sep 2011 12:16:40 +0000

Google News unveiled a new feature during a session at the Online News Association Conference in Boston at the weekend which will allow publishers to highlight their top content and give “even more credit where credit is due”, according to the Google blog.

At present the so-called “standout content” tag is only available on the US edition of Google News and it is not clear from the Google blog when it plans to roll out the new feature in the UK.

The Google blog explains how news sites can flag up top content:

If you put the tag in the HTML header of one of your articles, Google News may show the article with a ‘featured’ label on the Google News homepage and News search results. The syntax for this new tag is as follows:

The post makes an important point:

Standout content tags work best when news publishers recognise not just their own quality content, but also the original journalistic contributions of others when your stories draw from the standout efforts of other publications. Linking out to other sites is well recognised as a best practice on the web, and we believe that citing others’ standout content is important for earning trust as you also promote your own standout work.

Google is asking news sites to use the tag a maximum of seven times a week so that it can recognise what is exceptional content.

The 10,000 Words blog was at Online News Association Conference and has more on the launch of the feature.

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The LA Times on the role of its SEO chief – ‘the key is feedback’

Sarah Marshall — Mon, 05 Sep 2011 15:44:12 +0000

The Los Angeles Times has reported some pretty impressive traffic figures recently – in fact LATimes.com managing editor Jimmy Orr says it is the only major newspaper website in the US to be increasing in traffic.

Speaking to Journalism.co.uk Orr reported that for the six months from March to August 2011 the site saw a 33 per cent increase in page views, a 30.1 per cent increase in unique users and a 74 per cent rise in traffic from Google, when compared with the same period last year.

Nieman Lab has written about what it sees as several contributing factors to this success, such as the integration of Facebook’s commenting system, “a full embrace of blogging”, plus the addition of a new SEO chief, Amy Hubbard. In an interview with Journalism.co.uk Orr explained exactly what Hubbard’s role entails, which is overall to ensure journalists’ work gets read.

We do ourselves a disservice if we’re not identifying the content correctly so we are being very aggressive about correctly labelling it.

But he added that Hubbard’s role is more of an educational one than adding an additional subbing stage for articles.

She is on the front line in the morning so she is able to catch stories and headlines as they come in and work with the copy desk and the bloggers.

If she sees something that needs to be changed she’ll send an email or walk over and explain why changes could work in the LA Times’s favour.

Another part of Hubbard’s day is to review headlines and the information entered into the various fields. She will then “kind of give them a grade”, Orr said.

The key is feedback. She can’t just be the one changing things. She has to go around and talk to other people and say “your headline was too long” or “you forgot to identify what the story was about” or “it was a print headline”.

In Orr’s view a web headline must stand alone and tell the reader exactly what the story or the post is about. It should be “short, punchy and descriptive”, he said.

A quick browse found several examples of headlines that do just that. Take “Man impaled with garden shears through eye socket recovers” and “SUV crashes into home; driver tries to flee on skateboard“, for example.

@latimes
Los Angeles TimesMan impaled with garden shears through eye socket recovers http://t.co/eT4fSLX
Aug 31 via HootSuiteFavorite RetweetReply

Five headlines, not one

Writing for Journalism.co.uk SEO expert Malcolm Coles has previously explained that news sites need to think about writing five headlines for a story or blog post: the on-page headline, the HTML title headline (for the browser field), the headline for Google News, the headline for the channel page (such as the homepage) and a headline for Twitter.

Asked how many headlines the LA Times writes, Orr said there might well be four or five with one on-page headline, often a different HTML title headline and alternative headlines for Twitter and Facebook.

The one for Twitter can be much more engaging. The Twitter headline can be much more fun, much more dramatic, much more inquisitive. We often look to see if there is a hashtag for a discussion and include that.

A quick check found many of the on-page and browser headlines are different but that most Twitter and on-page headlines are the same.

Keyword research and influencing editorial

Orr explained that Hubbard is doing some keyword research to find out what is being searched for but explained it’s mainly a “common sense” approach to understanding how readers look for content.

Asked if editorial decisions are ever made based on what is being searched for – such as “labor day”, “bohemian rhapsody” and “wii u” which all make the list of hot searches on Google Trends in the US today – Orr explained Hubbard may make suggestions on this.

She might let a blogger know that the HP Touchpad is selling for $99 but she’s not assigning stories. It’s more of an informing process.

Here is some more from Journalism.co.uk on SEO:

#jpod: SEO success stories – the LA Times on its traffic hike (which includes parts of this interview with Orr)

#jpod: Does SEO kill the carefully crafted, clever headline?

How to: get to grips with SEO as a journalist

How to: write headlines that work for SEO Similar Posts: